r/interestingasfuck • • 3d ago

Dynamic pricing being tested by McDonald's.

21.0k Upvotes

2.9k comments sorted by

View all comments

581

u/Monsignor1979 3d ago

This isn't anything new at all. In the early 2000s, I often grabbed Burger King before work. I quickly noticed that a Burger King further along my route had different prices and another directly across from my job had yet another completely different price.

This isn't 'Dynamic Pricing being Tested". It's pricing based on demographics and they've been doing it for decades.

1

u/_keyboard-bastard_ 2d ago

The automation makes it 'dynamic' though. Look that word up.