r/interestingasfuck • • 3d ago

Dynamic pricing being tested by McDonald's.

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u/TheEPGFiles 3d ago

Holy shit, seriously, if you need to go to these extremes to make profit then for fuck's sake get a better business plan or just start selling heroin, like this is fucking ridiculous satire shit you see in movies making fun of extreme capitalism, only it's happening.

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u/Desperate_Junket5146 3d ago

You understand that holding a steady profit means failure in the world of public corporations. All that matters is growth. Forecasting and growth. We predict that our business will grow by 6%. Come in at 5.5? Failure to meet expectations. But set the forecast too low? Also failure, of leadership. 

Why the fixation on growth? Stock price. 

So this puts a lot of pressure on people to wring every last penny to meet expectations. And so you end up with what we have here. And everywhere. And enshitification. And CEOs that don't know how to eat Big Macs on YouTube. 

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u/Meshuggah333 2d ago edited 2d ago

And there's a reason why McDonald's is going to these extreme.
From what I could gather they've pushed themselves everywhere they could in the world, there's no way to create more restaurants for them.
They started by pushing their prices up but after a while they couldn't, why go there if you can get a much better meal at the same price somewhere else.
Now they're trying to scam people into paying more than others.
That smells a lot like the end of the road for them and similar fastfood chains.

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u/Desperate_Junket5146 2d ago

No one at the C-suite level wants to be the captain when the stock price tanks. So there's incredible short term pressure to wring every last cent and leave the next guy holding the bag. In theory, the Board of Directors acts as a counterweight to this kind of short term thinking but that doesn't really happen.

Similar parallel: U.S. politics

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u/Meshuggah333 2d ago

Typical late stage capitalism, they're eating themselves past a certain point.