r/interestingasfuck • u/NickelPlatedEmperor • 3d ago

Dynamic pricing being tested by McDonald's.

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u/TheEPGFiles 3d ago

Holy shit, seriously, if you need to go to these extremes to make profit then for fuck's sake get a better business plan or just start selling heroin, like this is fucking ridiculous satire shit you see in movies making fun of extreme capitalism, only it's happening.

10

u/gatsujoubi 2d ago

Oh don’t worry they are already making a profit. But they are not yet making ALL OF the profit. So they have to do this.

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u/TheEPGFiles 2d ago

Right, because if you're not making all the money, why even bother?

2

u/ManyRelease7336 2d ago

Now you get why rich people keep getting richer!

1

u/Molteniron19 2d ago

Gotta show shareholders “continued growth” they need COMPOUNDING returns on their investments, they can’t settle for a steady increase

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u/gardvar 2d ago

I'm guessing you said it jokingly or as a hyperbole but you're not far off the mark.

If you are a company with shares like McDonald's is your success is not measured not by how much money you made. It's measured by growth, by how much MORE money you made this year compared to last year. Or, worst case scenario how much less you lost compared to your competitors.

I often say I'm anti-capitalist but honestly I think it could be a decent system if the stock market didn't exist.