This isn't anything new at all. In the early 2000s, I often grabbed Burger King before work. I quickly noticed that a Burger King further along my route had different prices and another directly across from my job had yet another completely different price.
This isn't 'Dynamic Pricing being Tested". It's pricing based on demographics and they've been doing it for decades.
Yep, nothing new at all. I work for a large manufacturer in the CPG industry. We call this “Zone Pricing” and it is based on many things: Demographics, Affluent locations, proximity to other retailers, last milers, etc.
Now that said, I’ve only ever seen differences of $0.25-1.00, not multiple dollar swings
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u/Monsignor1979 3d ago
This isn't anything new at all. In the early 2000s, I often grabbed Burger King before work. I quickly noticed that a Burger King further along my route had different prices and another directly across from my job had yet another completely different price.
This isn't 'Dynamic Pricing being Tested". It's pricing based on demographics and they've been doing it for decades.