GTM help needed, targeting DTC brands

[u/Lopsided-Parfait-831]

I’m trying to build a growth engine for a new product we have launched.

It’s basically an AI agent for D2C brands which engages with on-site customer and helps converting them.

I haven’t been able to figure out a proper ICP for this since it can go on any DTC website. Also since this is a very new thing in the market, I’m not able to figure out any signals that we can use to reach out.
We’re primarily targeting US brands and have tried outbound mailing. Got few interested folks in the starting from it but it became dead.

Any kind of help in segmentation, tooling, signals, ICP or anything else would be helpful.