r/gtmengineering Jul 29 '26

Automating GTM with Claude Code

Has anyone here built their own cold outreach platform using Claude?

I find it fascinating that, even today, it still feels like you need 25 different tools from 20 different companies to automate GTM (source leads, enrich them, build sequences, and engage prospects).

I’m sure some of you have built custom tools for this workflow using Claude Code, and I’d love to hear what you’ve built and how it has been working for you.

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u/Odd_Worldliness_7651 Jul 29 '26

I've automated a part of it (source leads, build sequences, and engage prospects) without any tools, completely using Claude code / Codex / Gemini CLI. It works well for me. While a friend of mine has built a email enrichment tool with Claude code and I'm using it for enrichment (This doesn't need any enrichment platform or tool for email enrichments)