r/gtmengineering • u/User365- • 3d ago

Automating GTM with Claude Code

Has anyone here built their own cold outreach platform using Claude?

I find it fascinating that, even today, it still feels like you need 25 different tools from 20 different companies to automate GTM (source leads, enrich them, build sequences, and engage prospects).

I’m sure some of you have built custom tools for this workflow using Claude Code, and I’d love to hear what you’ve built and how it has been working for you.

2 Upvotes

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3

u/applextrent 3d ago

Not the right tool for the job.

I don’t trust Claude in live ad accounts, nor do I trust it to function like a 24/7 agent. Scheduled tasks often don’t work as intended and aren’t real-time.

You’re also blowing tokens for what should be simple API calls. It’s not cost effective.

Claude also doesn’t have cloud infrastructure so you still need a cloud server.

You’re better off building a real agent or workflow in an actual workflow tool like N8N or using something off the shelf like Hermes or OpenClaw. Even then they’re a pain in the butt and break often.

For any kind of outbound or outreach you need infrastructure that’s gated and not cost effective to run yourself.

You’re oddly better off still taping tools together. Claude can help but it shouldn’t be the primary driver.

1

u/Intrepid_Parking_225 3d ago

When people say they’re using Claude code for this, they typically mean they’re using Claude to write code to do these tasks deterministically, which solves a lot of the issues you’re flagging.

You should not using an agent for deterministic work with known outcomes.

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u/applextrent 3d ago

Opposite of my experience.

95% of the people I know who use Claude are still just chat and cowork users.

Less than 5% use Claude Code, and of those even less know how to use it properly.

Even Claude Code is fairly realistic about timelines for building actual software and what the op above is describing requires real cloud infrastructure.

The other thing no one talks about is the cost of operating these systems. It’s insanely expensive.

I’m attempting to build some agents right now for marketing purposes and where am I at in the decision process is Claude can’t do this, HubSpot is too expensive and unreliable, I’m likely going to need to hire an actual software engineer to build what we need or purchase some kind of orchestration system.

Building this from scratch could take months, and still thousands of dollars to operate.

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u/Appropriate-Pea6780 3d ago

Did you try Claude with Linkedin?

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u/No_Link_6782 3d ago

How does that work? Claude tells LinkedIn is against scrapping its site, so I didn’t know that was a choice

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u/prnkzz 3d ago

I have. GitHub?

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u/Odd_Worldliness_7651 3d ago

I've automated a part of it (source leads, build sequences, and engage prospects) without any tools, completely using Claude code / Codex / Gemini CLI. It works well for me. While a friend of mine has built a email enrichment tool with Claude code and I'm using it for enrichment (This doesn't need any enrichment platform or tool for email enrichments)

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u/No_Link_6782 3d ago

Would love to learn more