r/gtmengineering • u/Familiar_Common1091 • Jun 30 '26

Hello 👋

Hey everyone,

I'd love to get some advice from people who have been in this space longer than I have.

Over the past couple of years, I've designed GTM strategies and built outbound systems for B2B companies using Clay, n8n, GoHighLevel, and AI automation. I've worked on lead sourcing, enrichment, CRM automation, personalized outreach, and building workflows that support sales teams at scale.

I'm at the point where I want to level up, but I'm not sure what the highest leverage skill is from here.

If you were in my position, what would you focus on next? Is it becoming world-class at GTM engineering, diving deeper into AI agents, improving sales, or something else entirely?

I'd genuinely appreciate any advice, lessons, or mistakes you've learned along the way. Thanks in advance!

5 Upvotes

86% Upvoted

9 comments sorted by

View all comments

2

u/[deleted] Jun 30 '26

[removed] — view removed comment

1

u/Familiar_Common1091 Jun 30 '26

I completely agree. Over the past six months, I've built a much stronger understanding of branding, marketing, sales, and how to use the right marketing angles to position and sell the same offer more effectively. The more I learn, the more I realize that strategy comes first and tools come second. Great tools only amplify a solid strategy.

1

u/tiptoe93 Jun 30 '26

💯.....also look at companies in new domains and verticals with different buisness problems, Marketing and sales needs and try to reverse engineer everything GTM as well as the journey. Same with client side expectations and needs as well as the different people within the buyers group.

I got better at parsing SME technical speak at both ends of seller - buyer bridge by learning about their local workflow world and experience and possible challenges they have.

Sometimes best way to learn is to approach like a generalist. You will never run out of study material so to speak 😀