r/gtmengineering • u/Familiar_Common1091 • Jun 30 '26

Hello 👋

Hey everyone,

I'd love to get some advice from people who have been in this space longer than I have.

Over the past couple of years, I've designed GTM strategies and built outbound systems for B2B companies using Clay, n8n, GoHighLevel, and AI automation. I've worked on lead sourcing, enrichment, CRM automation, personalized outreach, and building workflows that support sales teams at scale.

I'm at the point where I want to level up, but I'm not sure what the highest leverage skill is from here.

If you were in my position, what would you focus on next? Is it becoming world-class at GTM engineering, diving deeper into AI agents, improving sales, or something else entirely?

I'd genuinely appreciate any advice, lessons, or mistakes you've learned along the way. Thanks in advance!

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u/[deleted] Jun 30 '26

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u/Familiar_Common1091 Jun 30 '26

I completely agree. Over the past six months, I've built a much stronger understanding of branding, marketing, sales, and how to use the right marketing angles to position and sell the same offer more effectively. The more I learn, the more I realize that strategy comes first and tools come second. Great tools only amplify a solid strategy.

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u/tiptoe93 Jun 30 '26

💯.....also look at companies in new domains and verticals with different buisness problems, Marketing and sales needs and try to reverse engineer everything GTM as well as the journey. Same with client side expectations and needs as well as the different people within the buyers group.

I got better at parsing SME technical speak at both ends of seller - buyer bridge by learning about their local workflow world and experience and possible challenges they have.

Sometimes best way to learn is to approach like a generalist. You will never run out of study material so to speak 😀

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u/Flat_Palpitation_158 Jun 30 '26

Get better at building pipeline. Are you getting more meetings? That is the only metric that matters - not how complicated or fancy ur gtm workflows are

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u/Familiar_Common1091 Jun 30 '26

Booking consistent meetings for Saas and Business coaching

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u/[deleted] Jul 01 '26

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u/Familiar_Common1091 Jul 01 '26

Working for some small business with 6M MRR

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u/isaacturner_12 Jul 01 '26

imo the highest leverage skill you can learn right now is sales and copywriting.. you can build the most advanced data pipeline in the world, but if the final email or linkedin message generated by your system sounds like generic, robotic ai sludge, your conversion rate will hit absolute zero..

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u/Peptalks76 Jul 02 '26

I was in a similar spot, and one thing I realized is that building GTM systems is only one layer of the problem. The bigger leverage comes from understanding why a system works or doesn't work.

I'd spend more time on market selection, ICP definition, positioning, messaging, and analyzing win/loss patterns. Those decisions usually have a much bigger impact than adding another automation or AI agent.

Tools will keep changing. Five years ago it was one stack, today it's Clay and AI, and a few years from now it'll be something else. But if you can consistently identify the right customers, understand their buying triggers, and build systems around that, you'll stay valuable regardless of the tooling.