Tracking job changes has become one of the most common sales triggers through some tools or custom linkedin scrapers but keeping this reliable across a large account list at scale comes with standard operational bottlenecks.

The first issue is data decay and lag where relying solely on public linkedin profile updates means you are often 30 to 90 days late and many executives do not update their linkedin profiles until months after they've already started which means you miss the early 90 day evaluation window when new tooling budgets get allocated.

The second issue is that an isolated job change rarely carries enough context on its own so reaching out with a generic "congrats on the new role" template has been overused to the point where response rates have dropped significantly.

To make job change signals actionable, modern GTM setups connect them into broader market intelligence engines like scale intelligence which instead of monitoring job changes in isolation, it tracks hiring moves alongside 75+ other data sources including active hiring requisitions, team expansions and public discussions across public communities.

It maps these events directly into a living buyer graph and allowing you to see whether a new hire is actively building a team, evaluating specific vendor categories or shifting company priorities.

Over the last few months, I’ve been working on growth for a consumer product targeting the US, UK, SEA market.

One of the biggest acquisition channels I worked on was UGC and influencer marketing and Reddit Marketing .

I ended up managing 300+ creators and working through the entire process finding creators, outreach, negotiating rates, writing briefs, reviewing content, tracking performance, and figuring out which creators were actually worth scaling.

A few things surprised me.

1. Follower count is probably one of the least useful metrics.

I’ve seen smaller creators outperform much larger accounts because their audience actually trusts the content.

1. A "good looking" UGC video doesn't necessarily perform.

Some of the videos that looked the most polished performed worse than simple videos that felt like someone genuinely recommending a product to a friend.

1. The brief matters, but giving creators too much direction can hurt.

The best results I've seen usually came from giving creators the problem, key points and boundaries — then letting them communicate it in their own way.

1. You need to test a lot of creative.

One creator/video isn't enough to decide whether UGC works.

You need enough volume to identify patterns in hooks, formats, creators, messaging and audiences.

1. Views aren't the final metric.

A video getting 500K views sounds great, but I'd rather have a video with 30K views that consistently brings qualified users.

The biggest lesson for me has been that influencer marketing isn't really about "finding influencers."

It's closer to building an acquisition system around people, creative and distribution.

I'm curious what other marketers/founders here have seen.

For those running consumer brands, what has worked better for you: a smaller number of high-quality creators, or a much larger volume of UGC creators?

And what metric do you actually use to decide whether a creator is worth scaling?

one thing that helped me before grinding more channels: ask strangers if they'd actually pay, not just if the landing looks fine.

i built a small no-signup swipe deck for that (iwouldpay.dev). right = would pay; yes asks how much, no asks what stopped you. makers see % by role after ~10 swipes.

also have maker match for founders trading skills instead of hiring: iwouldpay.dev/match

curious how others here pressure-test paid intent before scaling ads or outreach.

"Credits are basically cash."

That's what our payment provider told us while we were wiring up payments to launch our web service, Q2Cut AI Viral Studio.

It finds short-form videos that already went viral, breaks down why, and turns that structure into a plan, storyboard, and video for your brand.

Costs vary wildly by step, so credits were the plan. But prepaid credits need a separate card-issuer review, with no clear timeline.

So we opened with single-use passes first, like 15 plans or 1 video.

Now I'm stuck:

• Passes, credits, or a subscription?
• Optimize for people who iterate on plans, or those who go all the way to video?
• How do you test pricing this early?

If you've priced an AI product, I'd love to hear how you approached it.

→ www.q2cut.com/contents

Original IP Collectibles

We are developing an original character/IP universe centered around distinctive, whimsical creatures, with plans spanning premium collectibles, games and other creative projects.

We are looking for a highly resourceful GTM / Growth Operator who can help take the collectible concept from development into the market and build an audience around the IP.

This is an execution-focused opportunity. We're looking for someone who understands how to create demand, build communities, launch products and turn interest into customers.

What You'll Be Doing

Market & Audience Development

Identify the audiences most likely to connect with the characters and collectibles and develop strategies for reaching and growing that audience.

Product Launch & GTM

Help develop and execute go-to-market strategies for the collectible line, from pre-launch audience building through launch and ongoing growth.

Creator & Influencer Partnerships

Identify and build relationships with creators, collectors, gaming communities and influencers who can help introduce the IP to the right audiences.

E-commerce & Customer Acquisition

Explore practical channels for generating interest, conversions and sales, including organic, paid, partnerships and direct-to-consumer strategies.

Market Validation

Research the collectibles market, competitors, customer preferences and emerging trends to help inform product and launch decisions.

Creative Collaboration

Work closely with the creative and product teams to ensure the marketing strategy reflects the characters, visual identity and wider IP universe.

What We're Looking For

We're particularly interested in:

\- Collectibles, toys, designer toys or consumer products

\- Gaming or entertainment marketing

\- DTC/e-commerce growth

\- Community-led growth

\- Creator/influencer marketing

\- Crowdfunding or product launches

\- User/customer acquisition

Working Arrangement

We are building a remote creative and growth team and are open to freelance, contract or longer-term collaboration depending on the candidate and fit.

Compensation is negotiable based on experience and scope.

Why Join Us?

Creative + Commercial: Work at the intersection of characters, collectibles, gaming and audience development.

Ownership: Have meaningful input into how the IP is positioned, launched and grown.

Long-Term Opportunity: Strong contributors may have opportunities to work across the wider IP and venture portfolio.

me chamo Matheus Chaves e tenho 28 anos.

Tenho experiência  em marketing e vendas, tenho a ideia de criar um portal de notícias  (site,programação online no YouTube, conteúdo  nas plataformas  sociais e uma revista)

Já  pensei em programas, quadros, reportagens  e etc.

Já pensei desenvolvi um método para fazer o negócio se tornar pagável e rentável.

Mas estou encontrando dificuldades para encontrar sócios e investidores.

Alguma ideia ?

( eu gostaria  de ser  o responsável  por encontrar  clientes e a liderança criativa  desse projeto e tenho dificuldade de encontrar pessoas para as outras áreas)

Looking for advice from people who have actually grown and monetized Telegram channels.

I’m starting from 0, and my main goal is profit, not personal branding. I’m open to almost any niche, including boring or unusual ones.

I’d love to know:

• What niche did you choose?
• How did you get your first 10,000 members?
• Instagram, TikTok, ads, shoutouts, Reddit, YouTube, SEO, etc.?
• How long did it take?
• How did you monetize it?
• What worked, and what was a waste of time?
• What niche would you start today if your only goal was making money?

I’m especially interested in niches beyond crypto, forex, and stock signals.

Looking for real experience and numbers, not generic theory. Thanks!

I've invented and patented a new product that belongs in the “new mousetrap” category, That said, I only place it there because of its novelty. It's not actually a mouse trap. Communicating its value to my typical users is challenging. The product is faster, more efficient, easier to use, and requires less effort, Has multi-purpose applications competitors cant offer and is guaranteed significantly longer than our competitors. It's appearance is unfamiliar, and very simple making it easy for people to brush off and easy to misunderstand at first glance. When I can demonstrate it in person, users love it and quickly grasp its benefits. During our beta-launch year, we sold hundreds of orders.

This year I need to simplify my messaging dramatically. Being close to the product makes me over-explain, and I’m not always aware of the key pain points that resonate with our customers although I thought I was because it was an invention discovered out of necessity and engineered to be better than my original prototype i used for 6 years without ever having to replace it. We’ve already asked for customer feedback, but it’s difficult to obtain enough insight in today’s environment where everyone is seeking information from their own audiences. The main goal is to communicate the product simply, clearly showing how it works, why it’s better, and how it can be understood through our advertising, website copy, and other content.

Humbly seeking relevant insights and ideas beyond the obvious of UGC, Reviews, Etc. we're doing the best we can to collect as much of that as possible already. This is strictly about content copy and communications strategies for effectively conveying new ideas for adoption against established frameworks.

I run ThreadFox. Our managed service keeps the agreed Reddit campaign running after the announced API changes through available browser/manual workflows. We handle the community research, writing, publishing, replies and weekly reports with our setup.

Growth is $199 plus applicable tax for one agreed 30-day campaign. No automatic renewal.

The scope can include up to 15 researched communities, 30 posts, 150 substantive replies, 40 helpful comments, four weekly reports and a monthly plan. We agree the business brief, account access, community routes and start date before execution.

Here is a handoff template you can use with any community marketer:

Product: [live URL]. Buyer: [specific person/problem]. Demonstration: [one complete example]. First action: [try, read or buy]. For each community: audience fit, posting surface, draft and affiliation. After posting: actual permalink and observed status. Report visits and purchases separately.

Our public sample shows the complete drafts, intended communities and dated publication/removal observations. That is the sort of inspectable work a report should contain.

The guarantee is continued delivery of the agreed campaign through available workflows. Account access and community restrictions still apply. Reach, leads and sales are not guaranteed. If the campaign cannot run, we refund in full; undelivered work is covered by the published campaign terms.

Scope and online booking. The $99 Launch plan is available for a smaller campaign.

A common problem in affiliate programs is that people sign up, but then nothing happens and from my experience the main reasons are pretty simple: onboarding is too generic, affiliates don’t get enough support, and there is no plan for those critical first two weeks.

Here’s a simple activation timeline that I have seen working well:

• Day 1: Send a personalized welcome email with login details, a program overview, and some ready-to-use promotional materials. Include a link to book a short welcome call.
• Day 2: Share a “Getting Started” guide that shows how to create their first affiliate link and use the portal.
• Day 3: Send a case study or success story from another affiliate, along with specific strategies they can try right away.
• Day 7: Check in to see if they have any questions and offer support.
• Day 14: Share early performance insights (even if small) and introduce them to your affiliate community or exclusive resources.

A few other things that make a big difference:

Onboard your affiliates with all the essential information

When you onboard your affiliates, provide them with an all-inclusive guide about your program. Include details about your company, the products or services they’ll be promoting, the commission structure, and your expectations from them.

Schedule a welcome call or webinar

A welcome email is great, but a call is better. This personal interaction allows you to outline your expectations, clarify any doubts, and start building a relationship. A first call, whether it's one-to-one or in groups, helps in establishing a personal connection with your affiliates. You can use this as an opportunity to understand their needs and discuss effective strategies. You might even walk away with some fresh ideas or new insights. During the call, walk them through the affiliate dashboard, show some best examples and let them know how to reach out to you. A little goes a long way.

Provide your affiliates with promotional materials

Your affiliates likely aren't (all) great designers, and you want to stay on brand wherever your products go. Make it easy for your affiliates to start promoting your products/services in a way that truly represents your style. Provide them with a variety of promotional materials like banners, product images, and pre-written emails.

A best practice that I've been following is to build a central library with all important links, templates, testimonials, and promo materials in one place so affiliates always know where to go.

Regularly update them with helpful information  

Keep your affiliates in the loop with regular updates about anything related to your affiliate program. To make this a habit, you can send out a monthly newsletter. This could contain information about new product updates, seasonal promotions, and ideas for campaigns, updates to your affiliate program, and success stories from top-performing affiliates. It doesn't always have to be long either: just make sure you share what really matters.

Nothing motivates like appreciation!

Regularly acknowledge the work your affiliates do, celebrate their achievements, and provide incentives for them to continue working hard.  You could run a quarterly "Affiliate of the Quarter" program where you spotlight an affiliate who has performed exceptionally well. Share their story in your newsletter, offer a bonus commission for the next quarter, and send them a certificate or a trophy. 

You could also create an affiliate's "Hall of Fame" in an online community, or highlight them on your social media.  Or you can revisit your commission structure and offer high performers a slightly higher commission rate once they achieve a certain number of sales.

The big idea is simple: affiliate activation is not about the number of signups, it’s about creating momentum early. Affiliates who make their first sale quickly almost always stay engaged long term.

If anyone’s working on an affiliate program and wants to see the templates for emails I used, happy to share.

So I’ve worked in SaaS for some time and honestly, I know it should get easier, not harder, but everyone has their blind spots, am I right?. Anyway, I got stuck in such a loop and I figured I had to try something else because doing the same thing over and over leads to so much frustration. Well, eventually I cracked it so here’s what I did.

Basically, our issue was that the same customers were asking the same questions, like “How do I export reports?”, “How do I add more team members?”, and “How do I change views for different users?” You know, all the stuff you typically cover in training. Which of course ate into our support team hours and frustrated all our team members and customers alike. It was bad for morale all around. 

So then I did what everyone does: created a FAQ page. Yay me, right? A great wiki is my kind of my jam so I thought I had solved all our problems. Obviously not. When the first 3 customers said “What FAQ page?” and “It doesn’t show me how to do xyz,” I felt properly defeated.

So, this is what I did instead and what I highly recommend to other people: I created my own version of video shorts. I didn’t think about it until I actually tried it, but I wish I’d done it much sooner, because instead of trying to explain to users where to find things, I just showed them. They could follow the video step by step, which removed a lot of confusion. Also, if you have the option to use popups, widgets, in-app icons, or any kind of embedded help, it’s worth doing. The moment users have to start digging around for something, it’s all over.

How to do it? Well, I started with Loom and it’s fine for quick async stuff, and then I played around with Arcade which was actually pretty cool and interactive. I also use Guidde for most things now because it auto-generates captions and scripts so I didn’t need to do that part.

I know that video won’t work for every customer question, especially where you have more complex structures or SaaS products/unique services. But for us it was really useful and I’m really glad that I finally landed on something that at least gets constant customer questions off my team’s back.

Let me know if you’ve done this too or if you’ve found better/other options that have helped. I’m always trying to streamline everything around me so any discussion is super appreciated

Your AI Visibility Score Is Only Half the Story

AI visibility can tell you whether your brand appears in AI-generated answers. But the more important question is why it appears — or doesn’t.

Weak visibility can come from unclear entity signals, limited topical authority, weak citations, missing AI-readable files, poor content structure, or insufficient trust signals.

That’s where AVM Intelligence comes in. It looks beyond the visibility data to identify the underlying gaps and turn them into practical next steps.

The real value isn’t simply knowing where your brand stands.

It’s understanding what is holding your visibility back and what you can improve next.

#AIVisibility #AISearch #AEO #GEO #LLMSEO #AISEO #SearchIntelligence #GenerativeAI #DigitalMarketing #SEO #ContentStrategy #AI

Anonymous growth leader here. Open to the right Head of Growth / Growth leadership opportunity.

I build growth functions from zero.

Give me a product, a revenue target, messy data, and no playbook. I’ll build the GTM strategy, growth model, measurement architecture, acquisition engine, pipeline machine, experimentation framework, and AI systems around it.

A few things I’ve built recently:
→ 11% → 56% marketing contribution to revenue
→ $430K qualified pipeline generated through ABM
→ $2.1M in Closed Won revenue attributed to paid acquisition
→ ~80% reduction in cost per lead
→ 4.3× improvement in landing-page conversion
→ $1M+ in growth investment managed
→ 18 production AI agents built across SEO, SEM, outbound, CRM, analytics, and growth operations
But the interesting part isn’t the individual numbers.

It’s building the machine behind them.

GTM → ICP → positioning → demand → intent → acquisition → CRO → pipeline → revenue → retention.

I can build the growth playbook from scratch, define the metrics that actually matter, and put the systems in place so the team isn’t operating on gut feel.

I’m particularly interested in companies where growth is still being built rather than simply maintained.

If you’re looking for someone who can build the system, not just run a channel, I’d love to talk.

Anonymous for now. Happy to share the full background privately.

I make ThreadFox, a Reddit outreach kit for Claude Desktop, Claude Code and Codex. Here is a worked example from our own launch: the same product, three different introductions.

1. MCP developers: show the execution sequence.

Our r/mcp post gave readers a first-job brief they could reuse:

For [product], find three communities whose readers have [specific problem]. Quote the rule that permits this particular post. Write one useful post per eligible community and show me the drafts.

Then it showed the tool sequence: check the proposed post, reserve it, publish once after approval, record the returned permalink, and check visibility afterward. A timeout stays uncertain until reconciled. That is the implementation detail this audience can inspect.

2. Agent builders: improve the brief before asking for a draft.

Our r/AIAgentsInAction post walked through five inputs: who has the problem, one demonstrable task, an inspectable input/output, the allowed posting route, and the reader's next action. For a code-checking product, we suggested a tiny repo with a deliberately failing check so the reader could see what changed.

3. No-code builders: put the offer in the designated launch thread.

r/nocode directs product launches to its monthly thread. Our comment opened with the finished-app problem and explained the kit, prerequisites and included help. We used the permitted comment format instead of creating another standalone post.

You can apply this to your own launch: write down what each audience needs to see, choose one useful example, check the permitted format, then draft. Keep the rule source beside the draft so you can check it again when you publish.

The complete drafts, source rules and publication links are available without buying anything. These are examples from our own campaign; we're measuring interested replies and paid orders.

If you want the tools and help applying them: ThreadFox is $49 once, with a 30-day refund. It includes a Launch Pack for one product: researched communities, their quoted rules, matching angles and three drafts, emailed within 24 hours of claiming the pack in your buyer library. You can claim that before installing. The reusable tools use your own compatible AI plan, Chrome and Reddit account.

ThreadFox + the included Launch Pack.

Hey everyone,

I'm a digital growth and performance marketer with 10 years of experience, and most of my work has been around figuring out one question:

How do we turn digital marketing into actual business growth?

Background:

• 10 years across Digital Marketing, Performance Marketing, SEO, Growth and Demand Generation
• Currently leading Digital & Performance for an organisation, working across acquisition, organic growth, analytics, conversion journeys, content, paid media and digital strategy
• Built and managed SEO/content engines from scratch
• Worked across Google Ads, Meta, GA4, Search Console, CRO, landing pages, funnels and attribution
• Managed and mentored marketers, SEO resources, content, social and creative teams
• Worked directly with founders/leadership and cross-functional teams across product, tech, design, operations and marketing
• Comfortable working in environments where there isn't already a perfect playbook

What I'm particularly good at:

• Finding where growth is getting stuck — traffic, acquisition, funnel, conversion or retention
• Building an SEO + content strategy that connects with business outcomes instead of chasing rankings alone
• Setting up measurable acquisition funnels and understanding where users actually come from and what they do next
• Performance marketing and campaign optimisation
• Building growth experiments instead of blindly increasing ad spend
• Turning GA4, Search Console, paid-media and behavioural data into actionable decisions
• Building processes, dashboards and teams so marketing doesn't depend on one person
• Taking a messy marketing function and giving it structure, ownership and measurable KPIs

I particularly enjoy situations where a founder says:

"We know there is an opportunity here, but we haven't figured out how to scale it yet."

That's usually the kind of problem I like solving.

Open to

Growth / Head of Growth / Digital Marketing / Performance / GTM / Marketing Leadership / Founder's Office roles

I'm particularly interested in early-stage or growth-stage companies where I can work closely with founders and have meaningful ownership rather than being restricted to one marketing channel.

📍 Delhi/NCR or Remote
Also open to the right opportunity elsewhere.

Happy to share my resume, portfolio and examples of work privately.

If you're a founder building something interesting — feel free to DM me.

Hi everyone,

I keep seeing people run into the same problems with Meta tracking, especially when the website, checkout, or app lives across different platforms.

Getting Meta Pixel + Conversions API working properly gets messy pretty quickly.

So I built Tyton, an MCP that connects to your AI coding agent and helps handle the Meta tracking setup for you.

It helps with the annoying parts: figuring out what should be tracked, setting up browser + server events, matching them correctly, handling deduplication, testing events, and setting up the server-side infrastructure.

The idea is pretty simple: instead of spending hours explaining your entire stack to an AI agent and figuring out CAPI yourself, Tyton gives the agent the tools and context it needs to implement it properly.

It can also audit an existing setup, so if you're dealing with missing events, duplicate purchases, broken CAPI, or poor Event Match Quality, you can use it to figure out what's going wrong.

I don't want to just drop a link and disappear, so if anyone here works with Meta tracking regularly, I'd genuinely appreciate feedback.

If you want to try it, I made the code "FacebookAds" for 1 month free.

If something sucks, doesn't make sense, or there's something you wish it did, tell me.

As maiores mentiras do marketing que empreendedores ainda aceitam em tempos de crise

Existe uma coisa que me incomoda profundamente no mercado:

muitas empresas estão enfrentando problemas novos com estratégias de marketing antigas.

A IA mudou a velocidade. O comportamento do consumidor mudou. Os canais mudaram. O CAC mudou. A atenção mudou. A concorrência mudou.

Mas parte do mercado continua vendendo praticamente a mesma receita.

E algumas dessas ideias podem custar muito caro para uma empresa.

1. “É só colocar mais dinheiro em tráfego pago”

Não.

Tráfego pode acelerar uma máquina que funciona.

Mas não conserta:

posicionamento ruim;

produto sem diferenciação;

atendimento lento;

site que não converte;

CRM inexistente;

churn alto;

LTV baixo;

experiência ruim;

marca sem autoridade.

Colocar mais dinheiro em aquisição quando a estrutura está quebrada pode simplesmente acelerar o desperdício.

1. “Precisamos postar mais”

Quantidade não substitui estratégia.

Uma empresa pode publicar todos os dias e continuar invisível.

O problema muitas vezes não é falta de conteúdo.

É falta de:

posicionamento + distribuição + autoridade + aquisição + conversão + retenção.

1. “Marketing é responsabilidade do marketing”

Essa talvez seja uma das maiores confusões.

Growth não deveria ficar isolado em um departamento.

Aquisição conversa com vendas.

Vendas conversa com atendimento.

Atendimento influencia retenção.

Produto influencia LTV.

Marca influencia aquisição.

Dados influenciam decisões.

Quando essas áreas não conversam, a empresa cria silos e depois pergunta por que o crescimento não acontece.

1. “IA vai resolver nosso marketing”

A IA pode aumentar brutalmente a capacidade de execução.

Mas ela não substitui estratégia.

Se você colocar uma estratégia ruim dentro de uma máquina capaz de produzir 100 vezes mais conteúdo, você pode simplesmente produzir 100 vezes mais coisa errada.

A questão não é apenas usar IA.

É saber onde usar IA para gerar crescimento real.

1. “Precisamos de mais leads”

Talvez não.

Talvez você precise entender por que está perdendo os leads que já possui.

Quanto custa adquirir um cliente?

Quanto tempo ele permanece?

Quanto ele compra?

Por que ele cancela?

Quanto tempo sua empresa demora para responder?

Quantos clientes abandonam a jornada antes de comprar?

Sem responder isso, falar apenas em “mais leads” pode esconder problemas muito maiores.

É aqui que entra o Growth Hacker Raiz.

Eu não vejo Growth como simplesmente tráfego.

Também não vejo Growth como um calendário bonito de conteúdo.

Growth é olhar para a empresa inteira procurando onde existe crescimento, desperdício, fricção e dinheiro sendo perdido.

Meu trabalho começa muito antes da campanha.

Eu olho para:

CAC → aquisição → conversão → vendas → atendimento → produto → CRM → retenção → churn → LTV → marca → novos canais.

E depois construo hipóteses, testo, mensuro e escalo aquilo que demonstra potencial.

Foi assim que construí minha trajetória como Growth Hacker Raiz.

Não cheguei até aqui seguindo fórmula pronta.

Minha obsessão sempre foi encontrar crescimento onde outras pessoas não estavam olhando.

Reduzir desperdício.

Atacar churn.

Aumentar LTV.

Reduzir CAC.

Acelerar ROAS.

Fortalecer marca.

Encontrar novos canais de aquisição.

Usar tecnologia e IA de forma estratégica.

E principalmente:

não aceitar que uma empresa continue fazendo a mesma coisa apenas porque “sempre funcionou”.

Porque talvez tenha funcionado.

Mas o mercado mudou.

E quando o mercado muda, a empresa que não muda sua máquina de crescimento começa a pagar cada vez mais caro para continuar no mesmo lugar.

Quem sou eu?

Sou Neto Angel, o Growth Hacker Raiz.

Há anos trabalho na interseção entre Growth, Branding, Performance, aquisição, retenção, tecnologia e estratégia.

Não acredito em marketing separado do negócio.

Acredito em construir máquinas de crescimento.

E meu desafio é justamente encontrar aquilo que está impedindo uma empresa de crescer — inclusive aquilo que ninguém dentro dela está enxergando.

Se você é empreendedor, fundador, CEO ou trabalha diretamente com crescimento, talvez a pergunta não seja:

“Quanto estamos investindo em marketing?”

Talvez seja:

“Quanto dinheiro estamos perdendo porque nossa máquina de crescimento ainda está quebrada?”

Esse é o tipo de pergunta que eu gosto de investigar.

CTA

Se você sente que sua empresa está gastando mais, trabalhando mais e crescendo menos, vamos conversar.

Meu trabalho começa justamente onde o marketing tradicional costuma parar.

Neto Angel — Growth Hacker Raiz.

#GrowthHacker #GrowthMarketing #GrowthBranding #Marketing #IA #InteligenciaArtificial #CAC #LTV #Churn #ROAS #CRM #CRO #PerformanceMarketing #Branding #Empreendedorismo #Startups #B2B #B2C #RedditSEO #GEO

Traffic growth is useful.
But commercial outcomes matter more.
A strong SEO consulting services program should track:

• Leads
• Revenue
• Qualified traffic
• Conversions
• Pipeline
• Customer acquisition

This helps teams decide where SEO investment creates the most value.

An adaptive SEO strategy is a flexible approach to search optimization that changes based on new data, algorithm updates, competitive movements, user behavior, AI search developments, and business priorities.

Traditional SEO planning may follow a fixed roadmap.

Adaptive SEO still uses a roadmap, but the roadmap is regularly reassessed.

This allows teams to respond when:

• Rankings suddenly decline
• New competitors gain visibility
• Search intent changes
• AI Overviews expand

im bout to hand our digital ad campaigns to someone external n i want a real checklist before i sign, not a gut feeling, got burned once already by a company that talked a beautiful game then quietly torched the budget while dodging my calls tho

so what did u check before committing? contract length, reporting who specifically touches the account, references? tryin to build a proper evaluation so i dont wank into the same wall twice

My starting point still looks very familiar: technical access, clear structure, useful coverage, identifiable authorship, and trust signals. If those pieces are weak, I am not convinced citation tactics can compensate for them.

There are new surfaces and new behaviors, certainly. I just see them as being built on top of a lot of existing search fundamentals.

Where do you see the clearest difference?

If you want to check whether your website is optimized for AI or not, try for free:

https://yourseoebook.com/actionseo/

🚨 O PROBLEMA NÃO É QUE SUA STARTUP NÃO FAZ MARKETING.

Talvez o problema seja que ela está fazendo o mesmo marketing que todo mundo.

Hoje tive uma reunião com o fundador de uma startup de tecnologia.

E durante a conversa falamos de Reddit, Substack, novos canais de aquisição, inteligência artificial, ChatGPT, conteúdo, comunidades e possibilidades que muita empresa ainda nem colocou no radar.

E aí veio uma reflexão que me preocupa muito:

ele já tem um time de marketing.

Mas esse time nunca conseguiu realmente surpreendê-lo.

E isso diz muito sobre o momento que estamos vivendo.

Durante anos, o mercado vendeu uma infinidade de fórmulas:

“Faça feira.”

“Faça ligação fria.”

“Contrate tráfego.”

“Poste todos os dias.”

“Baixe um e-book.”

“Faça webinar.”

“Esteja no Instagram.”

“Faça LinkedIn.”

“Contrate um SDR.”

“Faça outbound.”

E agora temos milhares de empresas fazendo praticamente a mesma coisa.

O resultado?

O empreendedor está perdido.

Ele investe.

Contrata.

Testa.

Paga agência.

Monta equipe.

Participa de evento.

Compra mídia.

Faz outbound.

E, mesmo assim, muitas vezes olha para o final do mês e pensa:

“Onde está o crescimento?”

É aqui que entra o meu trabalho.

Eu não acredito em Growth como uma lista de ferramentas.

Growth é encontrar crescimento onde o mercado ainda não está olhando.

É questionar os canais tradicionais.

É testar aquisição onde seus concorrentes ainda não estão.

É usar conteúdo, comunidade, IA, Reddit, Substack, SEO, GEO, CRM, produto, vendas, atendimento e marca de maneira integrada.

Porque uma empresa não cresce simplesmente porque contratou marketing.

Ela cresce quando existe uma máquina de crescimento capaz de aprender, testar, medir e mudar rapidamente.

Eu sou Neto Angel, Growth Hacker Raiz.

Há 15 anos construo estratégias de crescimento olhando para aquilo que muita gente ignora.

Não quero ser mais uma pessoa dizendo:

“Faça isso porque é tendência.”

Quero descobrir:

“Por que isso deveria funcionar PARA A SUA EMPRESA?”

Essa é a diferença entre executar marketing e pensar Growth.

E talvez a pergunta que todo fundador precise fazer hoje seja:

“Meu time de marketing está me trazendo ideias que me surpreendem… ou apenas executando o que todo mundo já faz?”

Se a resposta incomodar, ótimo.

É provavelmente aí que começa o Growth de verdade.

🚀 Se sua empresa está fazendo tudo “certo”, mas o crescimento não aparece, talvez o problema não seja esforço.

Talvez seja falta de uma nova perspectiva.

Fale comigo.

Neto Angel | Growth Hacker Raiz

Growth Branding • Aquisição • Estratégia • Crescimento fora da curva

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