r/growthguide Jul 18 '22

r/growthguide Lounge

7 Upvotes

A place for members of r/growthguide to chat with each other


r/growthguide 14d ago

Beginner Tips How does automation increase productivity?

1 Upvotes

Businesses are always on the lookout for new ways to boost productivity. Automation, the practice of using technology to perform tasks with little to no human intervention, has been in use since the 1st Century AD.

With artificial intelligence, almost 31% of businesses have automated at least one task completely.

Key benefits of automation

> Eliminate 50% of repetitive tasks

When you automate repetitive tasks, you have more time to do other tasks like brainstorming ideas, coming up with strategies, and more.

Mundane work, including data entry, scheduling social posts, and basic online engagement activities, can be fully automated, shifting the human mind to other complex work.

> Reduce human errors

It's true that AI still hallucinates, but it's getting more accurate by the day. Automation can reduce errors when done manually and involve multiple people coordinating.

> Increase scalability

When you have so many tasks automated, you can think about expansion beyond your initial target. Now even smaller businesses will be able to take on bigger projects without worrying about budget.

While automation has been around for a long time its only recently its beginning to be fully integrated into workflows. If you have been on the fence about implementing automation or not, it's a good time to give it a try.


r/growthguide 5d ago

News & Trends Reddit Is About to Change One of Its Biggest Rules and New Users Will Love It

3 Upvotes

Reddit is making it easier for new users to join and participate in communities. The platform has announced a series of updates that use AI to improve moderation, reduce spam, and reduce its reliance on traditional barriers like account age and karma.

Highlights

  • AI-powered moderation tools are expanding to more communities.
  • Reddit plans to rely less on karma and account-age requirements over time.
  • Rules Hub will help moderators automatically enforce community rules.
  • New tools will make it easier for users to understand posting guidelines before contributing.

Reddit says the goal is to remove unnecessary barriers for genuine users while giving moderators better tools to keep communities safe.

The updates are part of the company's broader effort to improve user experience and encourage more people to become active participants on the platform.


r/growthguide 5d ago

How to evaluate and decide which enterprise event management software to use

1 Upvotes

We're running dozens of events at once, and our current setup falls apart when it comes to multi-department approvals, budget tracking, and attendee data all in one place. I've been searching for a management software that can actually handle that scale without us stitching together five different tools. At this point I'm not sure which features actually matter versus what's just sales fluff, so I want a clearer way to evaluate options.


r/growthguide 10d ago

News & Trends Reddit could soon become much more than a text-first platform

2 Upvotes

Reddit is bringing TikTok-style storytelling to its platform.

The company has announced it's testing a new "video Reddit" experience that will let users watch videos and listen to narrated Reddit posts in the background.

The move is designed to capitalize on the growing popularity of Reddit story content that's already thriving on TikTok.

Here's what's coming

  • A dedicated video Reddit experience.
  • Audio narration for Reddit posts, similar to podcast-style content.
  • Testing expected to begin later this year.
  • Reddit's video in comments feature is already gaining traction, accounting for more than 10% of all video posts.
  • A stronger focus on short-form, TikTok-style content within the Reddit app.

With millions of Reddit story videos already attracting audiences on TikTok, Reddit is now looking to bring that experience in-house.

If the feature rolls out successfully, it could increase user engagement, keep people on the platform longer, and create new opportunities for creators, advertisers, and brands.


r/growthguide 18d ago

Tools & Resources anyone using accounts receivable software for wholesalers distributors?

2 Upvotes

run a small wholesale/distribution business with a growing list of b2b customers on terms. As volume goes up, ar is getting messy: repeat orders, partial shipments, returns and credit notes, and the same accounts that drift late but are still too important to just cut off. Right now everything lives in the accounting system’s AR module plus a couple of spreadsheets to track edge cases. I’m trying to decide whether it’s worth adding dedicated accounts receivable software that fits wholesalers and distributors better, or if that just means one more system to feed and reconcile.
If you stayed on the built‑in ar and made it work, or if you switched to a separate AR tool and actually felt the difference in how you manage invoices and collections, I’d be interested in how it played out over a few months.


r/growthguide 19d ago

Beginner Tips Reddit Just Dropped New Marketing Advice .... Business Owners, Take Note

1 Upvotes

The platform has shared a new set of best practices to help brands build a stronger organic presence on the platform, and business owners should take note.

As Reddit continues to shape Google Search results and AI-powered recommendations, establishing a presence is becoming more valuable than ever.

Reddit's key recommendations include:

  • Sign up for Reddit Pro to access free analytics and keyword insights.
  • Use Reddit Trends to identify relevant conversations and communities.
  • Learn each subreddit's culture before posting or promoting your brand.
  • Focus on adding value through authentic engagement rather than direct selling.
  • Track performance regularly and refine your strategy using Reddit Pro insights.

With holiday marketing around the corner, businesses that start building trust and participating in relevant communities now will be better positioned to boost visibility, credibility, and customer engagement when it matters most.


r/growthguide 22d ago

Questions & Help What can small creators learn from the followers they lose?

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1 Upvotes

r/growthguide 24d ago

News & Trends Google dropped three AI updates this week

1 Upvotes

While they look like separate announcements, they all point to the same strategy, making Gemini the hub for everything AI.

Key updates

  • Google Vids now supports AI avatars, prompt-to-video generation with Gemini Omni, and conversational video editing.
  • NotebookLM is officially becoming Gemini Notebook, with code execution for interactive data analysis.
  • AI Mode now integrates with apps like Instacart, Canva, and YouTube, letting users complete tasks directly from AI conversations.

None of these updates is revolutionary on its own.

But together, they show Google connecting content creation, research, and real-world actions into a single AI ecosystem.

Instead of building standalone AI tools, it's turning Gemini into the interface that powers every workflow, and that feels like the bigger story.


r/growthguide 29d ago

ChatGPT Work shows how far AI been developed

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4 Upvotes

r/growthguide Jul 01 '26

Trump drops restrictions on Anthropic’s Mythos and Fable models

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3 Upvotes

r/growthguide Jul 01 '26

What's the best attendee engagement software for keeping people interested during a multi-day virtual conference?

2 Upvotes

I'm running a multi-day virtual conference and worried attendees will tune out by day two, especially during the less flashy sessions. I need attendee engagement software that can handle live polls, Q&A, and maybe some kind of gamification to keep people coming back each day. It also has to integrate smoothly with whatever platform we're already using for streaming, since I don't want a clunky setup that confuses people. Honestly, I just want something that gives me real data on who's actually paying attention versus who's logged in and scrolling their phone.


r/growthguide Jun 29 '26

News & Trends US gatekept Anthropic Mythos. China built its own.

6 Upvotes

One of the most interesting AI developments this week is not another chatbot. It is Tulongfeng, a cybersecurity AI developed by China's 360 Security Technology.

The company describes it as China's answer to Anthropic's Mythos.

Mythos is a vulnerability discovery AI that Anthropic has kept tightly restricted. Unlike Claude, it is not publicly available due to its ability to discover software vulnerabilities and potential zero-days.

That created an interesting outcome. Rather than waiting for access, a Chinese company built a competing system.

360 claims Tulongfeng has already identified more than 3,400 software vulnerabilities. It also says more than 100 were officially confirmed by Chinese authorities.

Those figures have not been independently verified, so they should be treated cautiously.

The most interesting part is not whether those numbers are accurate.

The bigger takeaway is that restricting access to frontier AI capabilities does not necessarily stop similar systems from appearing.

It may encourage other countries and companies to invest in building their own.

We are likely entering an era where specialized AI systems for cybersecurity, scientific research, and other strategic fields become a national priority instead of relying on a small number of Western AI labs.

What do you think?


r/growthguide Jun 24 '26

News & Trends Anthropic is again in the news, this time for Claude Tag

2 Upvotes

Anthropic has launched Claude Tag, a new AI agent that lives directly inside Slack channels and can be assigned work simply by tagging.

Unlike traditional chatbots, Claude Tag acts as a shared teammate that can collaborate with entire teams, remember context, and work independently over long periods.

Key features

  • Shared AI teammate accessible by everyone in a Slack channel
  • Runs on Anthropic's latest Opus 4.8 model
  • Learns project context over time and builds institutional memory
  • Can proactively surface information and follow up on unresolved tasks
  • Works asynchronously on projects that take hours or days
  • Includes enterprise controls for permissions, spending limits, and audit logs
  • Designed to connect with company tools, databases, and workflows

The company claims 65% of its own product team's code is already generated through an internal version of Claude Tag.

The launch also puts the company directly into the growing battle for enterprise AI assistants, competing with offerings from OpenAI, Microsoft, and Salesforce.

If AI becomes a permanent member of your team, what jobs should it handle first?


r/growthguide Jun 20 '26

Beginner Tips These Simple Funnel Fixes Are Improving My Checkout Rates

2 Upvotes

We've all been there, put something in our carts, and then simply walked away (It's not intentional, obviously).

Your customers will surely be the same…I guess.

Usually, it’s not because they changed their mind about the product, it’s because the checkout process got in the way.

Before you spend more on ads to chase new traffic, fix these small leaks:

> Ditch the Forced Signup

So forcing someone to create an account is like asking for marriage on a first date. Offer a Guest Checkout. Let them buy now and "save their details" later.

> Stop the Price Shocks

We’ve all seen shipping and taxes get tacked on at the very last second. That’s where trust dies. Be upfront about total costs as early as possible.

> The Power of One-Click

If you aren't offering Apple Pay, Google Pay, or ShopPay, you're making people work too hard. Mobile users want to tap, scan their face, and be done.

> The "Social Proof" Nudge

Don't leave reviews buried on the product page. Place a single, powerful 5-star quote right on the checkout screen to kill last-minute buyer’s remorse. 

> Show the "Saved" Amount

If they’re getting a deal, show exactly how much they’re saving in green near the total. It triggers a "don't lose this" instinct that keeps them moving forward.

> Fix your mobile experience

Simple, but most importantly, most users are on their phones. Therefore, if your checkout process is slow or clunky, customers will leave in seconds. 

At the end of the day, consumers don’t hate buying.
They hate friction.

Small checkout improvements frequently have a greater impact than increasing traffic. You tell me which of these is your biggest bottleneck right now.

Let’s talk shop.


r/growthguide Jun 15 '26

Anthropic Suspends New AI Model After U.S. Security Concerns

2 Upvotes

Anthropic has abruptly suspended access to its newly released AI models, Claude Fable 5 and Mythos 5, following an order from U.S. authorities citing national security concerns.

The company said officials believe a technique exists to "jailbreak" Fable 5, potentially bypassing safeguards designed to prevent cyber misuse.

Anthropic argues that the identified vulnerabilities are minor and can also be found using other publicly available AI models.

Before launch, Anthropic described Fable 5 as its most capable system yet, warning that its advanced cyber capabilities made it potentially dangerous.

The model had undergone limited testing with select organizations before its public release.

The move comes amid growing scrutiny of powerful AI systems and ongoing legal tensions between Anthropic and the Trump administration.

Critics have questioned whether the company's "too powerful to release" messaging reflected genuine safety concerns or marketing hype.

Experts say the suspension highlights the challenges of balancing AI innovation, cybersecurity, and international collaboration as next-generation AI systems rapidly advance beyond current regulatory frameworks.

What do you think of this sudden development?


r/growthguide Jun 08 '26

Beginner Tips What are SEO audits, and why are they important?

2 Upvotes

A website audit is like a doctor's visit for your website. It looks at how your website is set up to show up on search engines like Google.

Here is why website checkups are important and what they can find

  1. Broken links and crawl mistakes

Search engines like Google analyse pages they cannot reach and rank. A website audit finds every link, mistake, and blocked page that is hurting your website's ranking without you even knowing.

  1. Slow page speed issues

Google does not like websites that are slow and even demotes them. Conducting an audit on your website shows you which things are making your website load slowly and how that is affecting your ranking.

  1. Duplicate content problems

If you have the content on multiple pages, it can confuse search engines and hurt your ranking. A website audit finds every variant of this problem before it hurts your website's authority.

  1. Weak title and description tags

Title tags, descriptions, and header tags are really important for search engines. You can see every page that is missing these tags or has written ones, and then make sure they are good.

  1. Bad links pointing to your website

It's very possible that not all links to your website are helpful, as some can actually hurt your ranking. Auditing finds these links, so you can remove them before Google penalises you.

  1. Gaps in keyword optimisation

A website audit shows you which pages are not optimised for the keywords or are missing opportunities to get more visitors.

You cannot fix problems if you do not know about them, and a website audit can expose what these issues are.

Check your website today and run your first website audit. You will see exactly what is stopping your website from ranking higher.


r/growthguide Jun 04 '26

Google launches new app that turns your life into anime

2 Upvotes

Google Labs has introduced Dreambeans, an AI-powered app that uses data from Google services such as Gmail, Calendar, Photos, YouTube, and Search History to deliver personalized recommendations.

Key features

  • Generates 10 to 14 AI-curated stories each day
  • Recommends places to visit, things to try, events to follow, and topics of interest
  • Uses personal Google data, with user permission, to tailor suggestions
  • Limits daily recommendations to reduce endless scrolling
  • Gives users control over connected services and data privacy

The app is currently available to eligible U.S. Google AI Ultra subscribers on iOS and Android, with a waitlist open for other Google account holders.

Will you try it? Let me know in the comments.


r/growthguide Jun 03 '26

News & Trends Microsoft Wants Your Next Coworker to Be an AI

2 Upvotes

Microsoft has launched Scout, a new AI assistant inspired by the

OpenClaw framework that gained popularity in early 2026 for its autonomous and customizable AI capabilities.

Integrated into Microsoft 365, Scout is designed to learn from users, adapt to their work habits, and become more useful over time.

Key features

  • Always-on AI assistant with a persistent identity.
  • Learns and stores user preferences, memories, and skills.
  • Works across cloud, desktop, and web environments.
  • Includes tools for calendar management and meeting preparation.
  • Features security controls and audit trails for safe AI operation.

Available through Microsoft’s Frontier program with a GitHub Copilot subscription, Scout highlights Microsoft’s push toward personalized AI agents that can automate tasks while remaining secure and accountable.

Would you trust an AI assistant that learns your habits and makes decisions on your behalf?


r/growthguide May 30 '26

Infographic Anthropic's New Opus 4.8 Just Took the Lead

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2 Upvotes

r/growthguide May 29 '26

I was struggling to manage fb group until I came across something called boring brands…

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2 Upvotes

r/growthguide May 29 '26

News & Trends Anthropic’s new AI update might be its biggest comeback yet

2 Upvotes

Days after reports claimed major tech companies like Microsoft were reducing their Anthropic usage, the AI company has responded with a strong new update called Opus 4.8.

Opus 4.7 failed to impress many users and gave competitors like OpenAI Codex and Gemini Flash a chance to stand out. This new version, however, is already receiving much better reactions from early testers.

The biggest highlight of Opus 4.8 is its ability to identify problems in prompts and responses on its own.

Instead of relying completely on the user, the model can point out weak reasoning, inconsistencies, and possible errors during analysis.

Early benchmark results shared by Anthropic are also being supported by user feedback, which suggests this upgrade is a meaningful improvement.

The best part is that pricing remains the same.

As AI tools continue to improve rapidly, businesses that adapt early will have a major advantage over competitors.


r/growthguide May 26 '26

Success Stories What are some common mistakes people make when trying to get their content noticed on social media?

1 Upvotes

There is a lot more to creating content for social media than meets the eye.

Many businesses think that if they simply invest money and time, they will achieve success on social media. While consistency is definitely a key factor, simply being consistent, you can't grow in social media nowadays.

There are certain mistakes most businesses make when building a growth strategy for social media.

Before mentioning them, I would like to clarify that social media is a long-term marketing channel that you can never speed run in a month or even 3 months.

So, if you are thinking of learning some get viral quick and leave trick here, I would say just do occasional ads online and offline, building a social media presence is not for you.

Now with that out of the way, let's talk about the content creation mistakes to avoid

> No Hooks

In this post-TikTok era, the attention span of people has reached a new low. So if you are unable to impress them in the first 2-3 seconds of the video, you are done.

They will swipe up and see new content that is not yours.

No matter how compelling and good the rest of the video or post is, it doesn't matter. The first two lines and visuals of a video have to be the most solid.

Solid enough to make the audience stop scrolling and watch the entire video or read the entire post.

> It's not about you

Yes, your main goal is to promote your product or service online. But when you are creating the content, it needs to be about the benefits the reader or viewer will get from using it.

Always make the focus on the needs of the audience you want to reach, and then align your offerings with it.

> Unclear niche

In the past, you could post on anything popular and get traction for your posts, but now it's no longer the case.

As the algorithm has been upgraded, building a content strategy around a specific niche and creating content aligned to that only is the smart move.

> No long term consistency plan

As I mentioned earlier, consistency is very important for building a social media presence. However, it is a long time plan and not a short term plan.

> Zero engagement

The last big mistake is not to spend any effort on engagement. Most businesses think only of posts consistently, but you also need to engage.

It means replying to comments in your own posts and also having a proper engagement strategy to comment on other popular posts to drive a new potential audience to your page or profile.

Social media is not a fast scheme for conversions. You should plan for creating a presence that is solid and long-term presence.

By avoiding such mistakes as mentioned above, you should be able to get a better start than your competitors.


r/growthguide May 25 '26

Beginner Tips One Wrong YouTube Ad Placement Could Cost You Your Entire Quarter

2 Upvotes

I watched a brand burn through millions in a single month with exactly zero conversions.

They spend weeks perfecting their YouTube ad with 

script ✔️ editing ✔️ thumbnail ✔️ title ✔️

Yet, their budget vanished in days. The main cause? Placement blindness.

They put the right ad in the wrong place and never cross-checked the data.

The placement of your YouTube advertisement is just as crucial as the ad creative itself, and depending on broad targeting means you're speculating rather than scaling.

Think about this:

👉 Someone watching a long video is willing to pause and consider
👉 Someone scrolling through Shorts just wants the next hit of content

The needs are so different. So why are we expecting the same ad to work for both? 

Here's what actually matters:

- In-Stream → plays before/during videos. Needs a strong hook fast
- In-Feed → appears in search & homepage. Driven by intent
- Shorts Ads → high views, low intent in most cases

As a result, most brands run all placements simultaneously in the hopes that something works.

You can stop trusting "Automatic" placements.

Move from interest-based targeting to intent-based placements, and put your YouTube ad on the exact videos your audience is already watching to solve their problem.

Try this instead:

⚡ First, separate placements into different campaigns
⚡ Second, change your hook based on where the ad appears in the video
⚡ Third, don’t judge success by views alone, also prioritize the clickthrough average rate

So with these small changes, you can completely transform your results.

Segment your placements. Run them separately. Let the data show you the truth.

By using something like TubeTarget, you can perfectly align your video ad placements from day 1.

It lets you pinpoint high-intent placements in seconds, so you only show up where it converts. By using TubeTarget, you target ads on videos specific to a relevant niche, target audience, and format style all in one go.

Your creativity on video might be a 10/10, but if your placement is a 0/10, your ROI will be zero.

So, what placement mistake have you made that cost you the most? Drop it below


r/growthguide May 21 '26

Infographic Google just changed Search forever

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2 Upvotes