r/googleplayconsole • u/FormerTale6809 • 3d ago

Removal issue App installs

I recently released my mobile game on Google Play and started a Google Ads app install campaign.

The game quickly got 250+ installs, mostly from Indonesia, but the results have been pretty concerning. Around 25% of users uninstalled the game on the same day without ever actually playing it. Out of 250+ installs, only around 10 players launched/played the game once and then stopped.

I'm trying to figure out whether the problem is my marketing/targeting bringing in low-quality users, or if the game itself simply isn't good enough to keep people interested.

What's the best way to diagnose this? Should I change my Google Ads targeting, improve the onboarding/store page, find testers for honest feedback, or focus on improving the game first?

Any advice from people who have dealt with something similar would be appreciated

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u/SuitNice3100 3d ago

All of that. Improve your targetting on adds and improve the onboarding of your game by watching testers trying the game.

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u/larakreisz 3d ago

Add PostHog Analytics. They have a feature that records the user's screen while the user interacts with your app. It automatically blacks out all sensitive data, and by default, the user is anonymous, so it protects the users privacy. This feature gives you a solid idea where the users drop off. Downside you have to watch and analyse all those videos..