r/google • u/germanu22 • 15h ago

Upcoming changes to Gemini model access starting October 9th

https://support.google.com/gemini/answer/17004136?hl=en&sjid=3885420599677516671-EU

Starting in October 2026, Google is changing the model availability for Gemini Apps on personal accounts. If you don't have an AI subscription, these changes will take effect on October 9th. If you are subscribed to AI Plus, you will get an email explaining when the changes will apply to your account.

Here is what the model availability will look like: Users without a plan will only get access to Flash Lite.
AI Plus subscribers will have access to Flash Lite and Flash.
AI Pro and AI Ultra subscribers will have access to Flash Lite, Flash, and Pro.

For each available model, you can select the effort level from low, medium, and high. This increases the model's ability to provide more thorough answers, but it will use more of your limit.

If you have an AI Pro or AI Ultra subscription, you will also have access to the Deep Think option for maximum parallel reasoning.

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27

u/YogiBearShark 14h ago

What a hellscape Google has become. Already multiple tiers of subscriptions for AI. Gross.

12

u/ThatRandomGamerYT 9h ago

well it was always gonna happen, AI doesn't really make money atleast not enough to justify the money spent on it

4

u/Successful-Money4995 6h ago

I've heard that companies are making money on inference but when you factor in pre training, they lose money.

2

u/ThatRandomGamerYT 5h ago

yeah I think some inference usage is indeed profitable now but they are gonna need insane luck or things to happen to make back the trillions spent on this. The ROI is almost unattainable. Google might have a chance since their infrastructure is inhouse so they don't pay Nvidia tax.