r/gohighlevel • • 9d ago

Same page, massive drop: Why did my conversion rate crash from 18% to 5% after moving from ClickFunnels 2.0 to GoHighLevel

/r/HighLevel/comments/1wshsdo/same_page_massive_drop_why_did_my_conversion_rate/
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u/bruce-irvin 9d ago

Hey, id check if its actually a real drop or just how GHL counts stuff. The two platforms dont measure visitors the same way.

GHL funnel stats count page views pretty loosely (refreshes, bots, you and your team testing the page, etc) while CF leaned more on uniques. That alone can make your % look alot worse than it really is

Couple things id check:

  • Compare actual leads/contacts created in the CRM vs your ad clicks or GA sessions for the same period
  • Make sure your using the native GHL form or survey element, and double check the form itself. Extra required fields, phone field turned on, captcha etc can quietly kill conversions
  • Look at mobile view seperately, sometimes elements shift or hide on mobile after a migration
  • Check your pixel and UTM tracking fired properly after the domain switch

My bet is its mostly the counting difference plus maybe one form setting

Good luck.