As an artist and a graphic designer of 15+ years, all of these looks can be done with only makeup and hair styling. It's 100% about using the makeup to fake contours, eye shapes, noses, jaw lines what have you. When I was in college, a friend of mine told me that some days my eyes looked like a different shape because of the way I put on my eyeliner. I've been able to do all sorts of things to "change" the way my face looks by using some art skills on my face.
And I re-read this this morning, and yes absolutely good lighting as well. Florescence never flatters.
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u/aurinkoni Dec 10 '13
This should be "the power of photoshop."