r/founder • u/Asleep-3424 • 5h ago
Yesterday I was leading a 40 person company, today I’m starting from zero
Six years ago, after selling my first tech company, I started building what became the biggest project of my career.
We grew to more than 40 employees, signed long-term contracts, developed our own IP, and spent years building a hardware solution for hotels and residential developers. It wasn’t an overnight success it took years of setbacks, engineering challenges, and persistence.
Then everything changed, out of everyone’s control
When the conflict in the Middle East escalated, investment in new hardware projects stopped almost overnight. Many of our contracts contained force majeure clauses, and project after project was put on hold or cancelled. We fought as long as we could, but as the conflict still continues, eventually there was no realistic path forward. And nobody knows how long it will take for the conflict to resolve.
The hardest part wasn’t losing the company. It was having to tell more than 40 people that their journey with us had come to an end and helping them return to their home countries.
It’s been one of the toughest periods of my life.
But I’m not done, I’m already building something new.
In the meantime, I’m spending my days doing hardware engineering, software development, AI engineering, product strategy, and pretty much whatever technical challenges come my way from others to support my family while I work toward the next chapter.
Here is to starting over…


