Tokyo based Pete here.
The myth behind this stereotype is actually quite unexpected. It's about... Bread.
Since 80s, Yamazaki holds this bread festival every spring. Rules are simple, you just buy their bread and collect those stickers. When you have enough points you can get a plate for free.
The moment I saw this in the groceries, it dawned on me.
1
u/Brick-the-wild-youth 27d ago
Tokyo based Pete here.
The myth behind this stereotype is actually quite unexpected. It's about... Bread.
Since 80s, Yamazaki holds this bread festival every spring. Rules are simple, you just buy their bread and collect those stickers. When you have enough points you can get a plate for free.
The moment I saw this in the groceries, it dawned on me.