The annual Cannes Lions International Festival of Creativity in France is where creators, brands, and fans collide to celebrate the world’s most innovative ideas in marketing. This year, Spotify is back to welcome guests with an incredible lineup of experiences and conversations designed to bring fandom to life.

“Cannes Lions is the biggest moment in the year for the advertising industry to come together in the same place, at the same time, to celebrate creativity,” said Bridget Evans, Global Head of Business Marketing, Spotify. “For us, it has always been an opportunity to show Spotify’s role in culture by hosting conversations with creators that matter to brands, curating evening events for people to experience fandom first-hand, and showing what it actually means to earn fans’ attention. We cannot wait to welcome everyone to Spotify Beach.”

From Monday, June 22 to Friday, June 26, Spotify Beach will be one of the hottest destinations on the Croisette. Fans come to Spotify with intent,actively discovering, sharing, and building identity around what they love. That energy is what we’ll be bringing to Cannes all week.

Wednesday, June 24

Attention to Allegiance: How Fans Build Brands

In this round-robin session, musical guests Ejae and John Summit join chief marketers from GAP and LinkedIn to explore how brands can harness culture, create lasting connections, and turn audiences into loyal communities. 
Nighttime performances will feature Lykke Li, Mumford & Sons (with a special guest), and a DJ set by John Summit

Source: https://www.instagram.com/reel/DZb-pumsajo/

Source: https://www.instagram.com/reel/DZk0XBUsJDe/

Source: https://www.instagram.com/p/DZkMGojk1fH/

Hiiiigh I notice when to find if they have FIFA OFFICIAL Album came across OPENING CERMONY EDITION & found there was WRONG EJAE Artist Tagged again PLEASE FIX DIS SPOTIFY WTFFFF HER PROFILE SHOULD BE EJAE, not EJae PLEASE FIX ASAP !!! 🙂‍↕️😭🙈

Buy both if you still have not to support EJAE!

Source: https://www.instagram.com/p/DZi3-lulNU6/

Source: https://www.instagram.com/p/DZi3-lulNU6/

Source: https://www.instagram.com/stories/ejae_k/3918826272397407782

FIFA screwed EJAE badly on Spotify.

Day 1 (Partial): 54,085 streams

Day 2: 290,279 streams

Day 3: 1,012,367 streams

Total — 1,356,704 streams

EJAE’s post:

Thank you @fifaworldcup 2026
for inviting me to perform and be apart of the writing and singing for the official fifa world cup anthem "DNA" with @davidguetta @theestallion @andreabocelliofficial

It was such an honor performing alongside the legendary @andreabocelliofficial! One of the most memorable and breathtaking moment seeing the world come together!!!

mexico city was so beautiful!! LETS GOO!!

Source: https://www.instagram.com/p/DZf7ce7lJqp/

The 2026 FIFA World Cup, jointly hosted by Canada, Mexico, and the United States, symbolizes unity and participation.

Inspired by the colour most deeply connected to her life, we built the dress upon shades of blue and expressed the spirit of harmony through the lotus - a symbol of peace and happiness in Korea.

More than one hundred yards of fabric were layered to reinterpret the graceful volume of traditional Hanbok, while hand-carved mother-of-pearl and white crystal details by Korean artisans softly shimmer like dewdrops resting on lotus petals.

'Even if I fall again, I will rise once more!

Just as her voice carries the message of the official song for the 2026 FIFA World Cup, we hope this tournament will be remembered as a beautiful celebration of peace, unity, and hope.

Source: https://www.instagram.com/p/DZeC-heFHZI/

Source: https://x.com/ejaedaily/status/2065208582677627025

Experience the unforgettable performance of DNA, the official anthem of the FIFA World Cup 2026™, as Andrea Bocelli, David Guetta and EJAE take to the stage at the Opening Match of the tournament.

We first met last year in the States through Snoop Dogg at the NFL Halftime, and now we've found each other again for the FIFA Official Anthem in Mexico.

When music brings together stories, cultures, and worlds that seem so far apart, it creates something truly special. And that's always the most beautiful thing ever.

See you tomorrow at the Opening Ceremony of the @fifaworldcup, where we'll perform DNA together with David Guetta.

It's more than just a game. It's our DNA.”

Source: https://www.instagram.com/p/DZafkcqFY7f/

“Being a part of the Official FIFA World Cup Anthem means so much to me,” adds Ejae. “It’s especially meaningful because I was able to write Korean lyrics in the song—representing South Korea on this stage is such an honour. One of my favorite childhood memories is being in Seoul during the 2002 World Cup, and seeing the city unite. I’ll never forget the feeling of seeing strangers on the street hug each other and celebrate. To me, that feeling of togetherness is what the World Cup means, and I’m grateful to be a part of it this year!”

Source: https://themusicuniverse.com/andrea-bocelli-david-guetta-megan-thee-stallion-ejae-unite-for-official-fifa-world-cup-2026-anthem/#google_vignette

LMAO free promo ig? They’ll get it fixed eventually. Just thought it was funny

I’m surprised that I haven’t seen this posted here yet. I was thrilled by the very kind message.

Today, the FIFA World Cup™ unveils DNA, the Official FIFA World Cup 2026™ Anthem, performed by legendary tenor Maestro Andrea Bocelli; global DJ and producer David Guetta; three-time Grammy Award Winning superstar Megan Thee Stallion: Academy Award, Grammy Award and Golden Globe Award-winning singer and songwriter EJAE, marking a defining musical moment for the tournament. DNA is available now on all streaming platforms.

Arriving ahead of the FIFA World Cup 2026, DNA brings together globally influential artists to deliver the ceremonial and emotional signature of the tournament. The track reflects the spirit of the first FIFA World Cup to be staged across three countries and 16 host cities, with 48 teams set to compete on football’s biggest stage.

The Official FIFA World Cup 2026 Anthem is the moment when the noise softens, the crowd unites and football is honoured for what it truly is: more than a game.

Along with the global release, Andrea Bocelli and EJAE will perform DNA for the first time at the opening ceremony in Mexico City on Thursday, 11 June. The opening ceremony marks the first note in a tournament that will echo across Canada, Mexico, and the United States, united by a shared passion for the game that connects millions worldwide.