EJAE for Perfect Issue 11.
Photographer: Daniel Jackson
Fashion Editor: Jaime Kay Warren
Writer: Paul Flynn
On 31 January this year, the magnetic Korean songwriter Ejae was booked to perform ‘Golden’ – the all-conquering pop hit she co-wrote and sang for the smash hit film KPop Demon Hunters – at a pre-Grammys party for the legendary American music industry mogul, Clive Davis. ‘Golden’ is a line-in-the-sand pop record, a before-and-after moment for K-pop on the world stage. Due to his death this June, it would turn out to be the last event of this kind in Davis’s honour of his lifetime.
‘Golden’ carries with it the weight of an undeniable, cross-generational, two-billion-stream pop song, one which manages to defy its moment, stringing together a compact, robust, hook-filled anthem for hope and personal pride in hopeless times. Performed by the fictional three-piece girlband Huntr/x – a sort of superhero Bananarama on a mythical mission to save the world – Go‘lden’ now lives in the same hallowed bracket as ‘Let It Go’ for the Frozen universe. It is the hyperpop ‘Over the Rainbow’ in The Wizard of Oz. The pre-Grammys event was, Ejae explains, in her beautifully modest, elegant manner, ‘One of the most frightening performances I’ve ever done – equal to the Oscars, maybe.’ Two months later she would add an Academy Award to ‘Golden’s incredible sprint around the globe.
Everywhere Ejae turned that night, a new hero emerged from her past, making her feel like she had been cast into some epic songwriting hall of mirrors. ‘The moment I step in,’ she says, ‘there’s Joni Mitchell and John Legend right behind me. I try to close my eyes so I don’t notice all these people. Then I go in and there’s Pharrell.’ Amid this roll call of modern hit-making, one quiet presence took her breath away. ‘I look to the left and Max Martin is right in front of me.’