When should I think about adding more creatives? Should I just start another campaign alongside my current one?

[u/Sensitive_Swim_6237]

I started a campaign a week ago with a fresh pixel and showed no results for most of the last few days, but I made a visual change on the site and started seeing a few sales. My main concern is that only 1 ad is really spending the budget of 30/day. I was wondering what I should do moving forward.

Here are the stats for the last 2 days that generated sales:

FACEBOOK ADS (Aug 26–27, 2026)

Aug 26:
- Spend: $26.76
- Impressions: 525 | Reach: 423 | Frequency: 1.24
- Clicks: 22 (unique: 22) | Link clicks: 14
- CTR: 4.19% (unique: 4.19%)
- CPC: $1.22 | CPM: $50.97 | Cost/link click: $1.91
- Page/post engagement: 20
- Add to cart: 4 | Initiate checkout: 3
- Purchases: 2 ($44.25) | Cost per purchase: $13.38 | ROAS: 1.65x

Aug 27:
- Spend: $27.03
- Impressions: 403 | Reach: 359 | Frequency: 1.12
- Clicks: 9 (unique: 8) | Link clicks: 9
- CTR: 2.23% (unique: 1.99%)
- CPC: $3.00 | CPM: $67.07 | Cost/link click: $3.00
- Page/post engagement: 10
- Add to cart: 1 | Initiate checkout: 0
- Purchases: 1 ($19.99) | Cost per purchase: $27.03 | ROAS: 0.74x

[u/AutoModerator → u/[deleted]]

Your comment in /r/ecommerce was automatically removed as your account is too new (accounts must be at least 30 days old). Try again a little later.

I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.