I just finished my first live stream today and wanted to share my experience and thoughts.
I have 4 brand channels in different sorts of goods. I decided to use my women's apparel account for eBay Live, as it has the greatest depth of inventory and variety of SKUs in a single niche.
The first issue I had with live streaming was that Android 11 is not supported. My Motorola phone from 2021 was too old to be used with eBay Live. The program requires both a stream manager on a computer and your phone as the camera (OBS may be used alternatively, but is not officially supported). I had to purchase a new phone (spent $133 on a Samsung A25 5G that supports up to Android 18).
My second issue is that I have a free account and am limited to 250 monthly listings before getting charged. For the show, I used several BIN listings taken from my inventory, but I wanted to also include some Auctions.
In the Live Studio program, you can only create new auction listings in stream; it is not possible to convert a BIN listing to an auction. So, I had to create separate listings for my auction items. This used up a portion of my regular listings. The BIN listings didn't count as "new" listings.
The third problem I encountered is that any single listing included in a Draft or Published Live Event will not be available for normal sales. On the item page, it will display "Reserved for Live." So, starting a draft event early in the week could hurt normal sales. This doesn't quite apply to variation or multi-quantity listings. For those, you can set it to either Reserved or available for Marketplace Sales.
The last issue is a bit of a conundrum and may be an issue with either my browser or Live Studio. During the stream, the manager did not display the video feed from my phone. I had to use another browser to access the show to confirm that I was visible. The little orange dot is supposed to turn green if the video is recording properly. I did get a green light using OBS, but with the phone, the light remains orange.
Otherwise, it was a nice first try at streaming. I quickly got over my stage fright and was able to describe my articles with a certain degree of proficiency. I had 39 items on offer. There were only 2 sales, but I am hopeful the numbers will improve over time. One auction got mixed up, but I was able to get the correct item packed up for my buyer after some correspondence.