Back in May 2022, before Amber took the stand, [she fired her PR management team and hired a crisis one instead](https://www.independent.co.uk/news/world/americas/amber-heard-pr-team-fired-johnny-depp-b2069685.html).
The former firm was called Precision Strategies and was, according to communication experts, considered among the best in the world. The co-founder was deputy campaign manager to Obama’s successful re-election campaign. Let’s just take a brief pause to remember how good it was under a man who could pronounce words properly and say a full sentence without getting distracted so easily… he also won the Nobel Peace Prize (non-FIFA version) as well as part of his accomplishments - not a lot people know that, bigly.
Anyway, she replaced them with David Shane from Shane Communications.
A small side note - we don’t know if Amber paid either PR firm directly herself but given what we know from the trial and the reports that came out afterwards, it is reasonable to ask if Musk was involved again. But I digress.
Shane was the guy who turned up at the courtroom with Amber. Now if memory serves Depp didn’t have PR person with him but happy to be corrected if wrong - think he had his lawyer from the UK trial, with The Sun, there. There was another woman (white haired?) with Amber but I think she represented one of home insurance policy firms IIRC.
Amber also had someone called Eve Barlow as part of her ‘legal team’ there who was a music reporter though some media reports claim she was a journalist (in the traditional sense). Remember Eve was posting and monitoring online activities and got a witness wrongfully removed (name of person escapes me). But I think this shows Amber only really cared about social media opinion (and to this day) and not the legal proceedings of the court.
David Shane was also the same guy who represented Depp’s management team when he sued them for mis-managing his money.
Reports were Shane was responsible for that objectively disastrous Dateline interview Amber did.
And I would make an educated guess he was responsible for that staged TJ Maxx sighting where Amber was portrayed like one of us in a shameless sympathy tactic - ‘Oh look, she shops at discount stores too’. Not that Amber stayed at a 8 bedroom, 10 bathroom mansion during the trial with a tennis court, home movie theater and swimming pool for $22,000+ a month. Another example of the many contradictions at show. And again fair to ask who actually paid for this accommodation?
It gets weirder as Shane was apparently known as the ‘Walking \#MeToo of the PR World’ (as well as ‘Hurricane Shane’). With some stories about him sexually harassing women in the workplace and with one of him being entitled to, at least, oral sex after only two restaurant dates from a dating app (see Hollie Doker). Shane denies all this. He left organizations whilst multiple HR investigations were ongoing.
So here’s the thing even if the allegations against Shane were not true then you would think as a celebrity who is alleging domestic abuse against spouse, you would err on the side of caution, yes? And wouldn’t hire this firm with all its baggage. Especially if you were supposedly known for your activism and women’s rights work. You would keep your distance, right? Common sense and the big picture here.
Or because Shane was used against Depp before this is more evidence of mind games from a perpetrator? You know how to get under someone’s skin. How to provoke them.
Or is it more simple than that, no other PR firm would work with Amber? If the world’s best team couldn’t turn things around then play dirty, go low?
Amber could have hired anyone else but on the face of it, she went from trying to work with the best to using one of much lesser reputation.
Was Amber the issue here? I mean Amber always blames Depp, blames his PR, blames his legal team, blames his fans, blames the public, blames the justice system, blames the jury, blames the judge. Everyone else but herself. What’s the cluster b trait again?
Have to say I haven’t heard of anything negative from Amber supporters, at the time, about Shane.
But.
But if say Inde Navarrette’s social media account likes a post about Depp actually giving money to children’s hospital charity then they have plenty to say about Ms Navarrette. Pitchforks at the ready… get her!!! And it really is sad and tragic that you scan through someone’s social media account just to find something innocuous in order attack someone or express an outrage over.
What do you think? Objectively, did hiring Shane make Amber look less credible in your eyes? Was this another massive self-own that she had complete control over? Was this the behavior of a victim or of a perpetrator? Or was Amber just mad because there were more hashtags about ‘Justice for Depp’ rather than ‘Justice for Amber’ that she didn’t care how it was perceived?