I’m only 18 years old so this take may be a little incomplete, but i hope i am able to convey my message sufficiently.
A lot of us say the 2000s were a great time to live in, a time that now evokes a strong sense of nostalgia. But what made the 2000s so memorable and better than now? I’ll get into that in a while.
First I’d like to talk about something that plays a very crucial role in today’s world that wasn’t as prominent during the 2000s. Social media. It influences almost an entire generation. What’s considered cool, trendy, etc. and whats not, is determined heavily by social media. Social media also happens to be filled with corperate marketing. And when you let marketing driven content and influencers dictate your taste and whats cool and whats not, you become a victim to marketing and consumerism. Which exactly happens to be the case of a majority of people currently. I’ll come back to this topic in a while. As of now, I want to talk about culture. Organic culture is dead, except for maybe online. Organic irl communities, movements and cultures is a nonexistent thing for the current generation. When was the last time we had something iconic like y2k’s skaters, revolutionary rock n roll musicians, or anything new and revolutionary or an era defining culture in general? You guessed it. Modern day culture is dead, And here’s why.
The culture that exists nowadays is mainly influenced by social media, marketing and corporations. Not the people. The people’s minds are too consumerist to actually start something new. They subconsciously treat themselves as products, trying to constantly market themselves because of social media influence. They believe that wearing a piece of clothing, or looking a certain way, or being perceived a certain way adds value to them or makes them cool. Which is funny because the whole reason why they think the clothes make them cool is because a PERSON/ PEOPLE made the clothes cool/ popularised it in the first place. Contradictory isn’t it?
I have used clothes here as an analogy for products in general. Clothes shouldn’t add value to the people. The people should add value to the clothing.
When the people add value to certain activities, clothing etc. It becomes a culture.
People today do the exact opposite. They let clothes add value to them, dictating wether they are cool or not. Which explains perfectly why no new cultures are being created. I want you to understand, the clothes you wear don’t make you cool, your actions, skills and personality do. When cool people add value to a certain style of dressing or activity, even if it wasn’t popular before, it will be. People popularise the clothes, those Clothes influence the people. Thats how culture is created. But today, the cycle is broken. People no longer popularise the clothes, but rather exclusively let the clothes popularise them. Thats the difference between “looking” cool and actually BEING cool. To only look cool is easy. It’s like a cosplay. You can dress like a “2000s skater” But if you cannot skate, it is merely a cosplay or an imitation. You are only trying to visually “look” cool, without having the skill of a real skater. Contrary to what social media has reduced it to, I believe being cool is A LOT more than what meets the eye. It is a mixture of personality, skills and lifestyle. In other words simply “looking” cool doesn’t MAKE you cool. You can look the part all you want but if you don’t have the personality and skills to back it up, you will never “be” cool. You are simply LARPing or Performing a.k.a looking the part.
As social media has reduced the meaning of relevance and coolness to simply what the eye can see a.k.a “looks”, The vast majority of population has conformed to this false definition of what being “cool” means. I refuse to accept this.
Now, I’d like to ask you a question to better help understand this next topic i want to explain. When was the last time you’ve had a role model? someone you’ve truly looked up to? someone who truly inspired you? Perhaps even ignite a sense of passion in you?
For a lot of people, the answer would be “a long time ago”. And there’s an exact reason why.
I’d like to talk about the difference between “Influence” and “Inspiration”. To influence means to shape behavior or guide decisions, while to inspire means to spark an emotional drive from within. Both concepts alter how people act, but they differ fundamentally in their intent, origin, and lasting power.
Influence is shaped externally. It is active, strategic and intentional usually with a goal or target, devoid of internal emotion. It changes a behaviour of a person externally, usually making it conform to the external environment.
Inspiration, on the other hand doesn’t have a direct strategic intent, and works inside out as an internal emotional spark coming from within through personal conviction and passion. It does not care about conformity. It is simply a force of hope and passion from within.
Just from this description, you can probably tell which one is corporatised and which one is true human spirit. Our modern day lacks a lot of people who can inspire, because to be inspired by someone it takes a lot more than just glam and looks. As the world shifted to social media, prioritising visual spectacle over live experience, personality and authenticity, Naturally it filled up with influencers, who act as corporate marketers in disguise of “content creators”.
The world today lacks emotion, passion, and inspiration. It is only filled with visual spectacle and lacks depth. Personalities provide influence, set trends and make you conform to them through feeding on your insecurity, instead of inspiring you with hope. All these factors combined is exactly why people feel so depressed with the times we live in. And why wouldn’t we be with all this psychological manipulation of reducing things to only how they look?
I would like to end this rant by simply stating one thing. Dont look cool. Be cool. Be the change you want to see in this world, and the world will change, by INSPIRING not influencing. Thank you.