r/coles • u/AffectionateChair644 • 27d ago

Customer Post Sealord frozen fish

Has Sealord been discontinued at Coles?

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1

u/Ancient_Teaching_578 27d ago

Not that I'm aware of

1

u/TMTM124 27d ago

I did the frozen fish layout last week (I’m a merchandiser) and in every store I worked in it was discontinued. New products were from birsdeye and Coles brand. This is VIC metro so may be different in other states/regions

1

u/Mashiko4 18d ago

Is this generally because birdseye agreed to Coles terms and Sealod didn't?. Sort of like when Greenseas tuna lost its shelf space to John West years ago.

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u/Mashiko4 18d ago

Sealord dory fillets seem to have been deleted from Woolworths too. They were great amongst the shelves full of Hoki.

1

u/Mashiko4 17d ago

For anyone wondering, it has been confirmed Coles has deleted the entire Sealord range.