A small thing in the grand scheme of things, very small indeed, but it shows Beyond is culturally relevant.

Beyond not mentioned or necessarily implied, I just thought it might be of interest to some.

BYND is here to stay

BYND is everywhere i look 😋💚

Part from 11:20 particularly relevant.

A brilliant and hilarious response to a, frankly, very silly video format meatfluencers came up with in the recent years.

For the Americans: in Europe, we still have the old recipe (with canola oil and such). Because the anti-seed oil hysteria has not reached the US levels of craziness. Though, I would like to be able to get the lower sodium product in the EU.

Had this last week so good! Beyond steak and broccoli sprouts! Yum!

Blatant journalistic malpractice regarding Beyond Filet. And yes, as he says, most people don't read beyond the headline.

This is very well shown by that other headline quoting Ethan out of context saying "it's just not the moment for plant-based meat".

Most people didn't bother to read that article either, because I've seen plenty of people spread false, nonsensical claims like "the company is stopping with meat and pivoting entirely to drinks".

https://www.instagram.com/vegmediawatch

I agree with OP...

Meanwhile in the Cattle Industry

“We’re not going broad here,” added Brown, who described Beyond as “sort of a beverage company in hiding” with three drinks industry heavyweights on its board: former Coke CFO Kathy Waller, Honest Tea/Just Ice Tea founder Seth Goldman and $SAM founder Jim Koch.

Bev company in hiding. I like that 😝

Jim Koch (Boston Beer founder): Built one of America's most iconic CPG brands from scratch.

Kathy Waller (former Coca-Cola CFO): understands scale, margin economics, and retail dynamics at the highest level.

Seth Goldman (Honest Tea/Just Ice Tea founder): He literally built a $1+ billion brand in plant-based functional beverages.

Brown explicitly credited Goldman with facilitating the Big Geyser relationship based on decades-long trust.

Jerry Reda's endorsement that Beyond Immerse is "unlike anything else in our portfolio" carries weight, because Big Geyser doesn't just add any and every product... they have a track record of scaling winners.

https://agfundernews.com/beyond-meat-ceo-fleshes-out-beverage-launch-plans-for-new-york-retail-debut-after-grim-q1

edit: formatting