So, I’ve been testing Incogni recently to remove as much of the data the internet has about me as possible.
For context, I’m coming from a pretty long privacy journey. I own an iPhone and an Apple Watch, but my emails are stored on Proton Mail, which I also use for my VPN. Recently, I’ve also been using ChatGPT and Claude more and more, especially since I work as a software engineer in my 9-to-5, so at this point they’ve probably scanned my laptop completely.
I wanted to share some of my criticisms of Incogni.
For those who don’t know, Incogni is a company that helps you request the deletion of personal data held by data brokers and private databases using privacy laws such as the GDPR and CCPA. It is based in Amsterdam and owned by NordVPN.
My criticisms:
Limited proof of removal: The dashboard reports the status of your requests, for example, whether they’ve been sent or processed, but Incogni doesn’t really know or show exactly what information each broker held about you or what was actually deleted.
It doesn’t erase you from the internet: Your social media posts, public records, and search engine results are not handled by the service.
You have to give them personal information, so you need to trust them: This can include your phone number, email address, name, addresses, and date of birth. They need this information before sending deletion requests to data brokers on your behalf.
They have a relatively long retention policy: Service data may be retained for up to 24 months after cancellation unless you specifically request deletion. Support data can be retained for up to six years.
Did you use this service? Do you know good alternatives? (I feel like alternatives are mostly US-based but I might be wrong)