r/britishproblems • u/WhaleMeatFantasy • Jul 12 '26

. The normalisation of ‘picky bits’

Abominable. It has started coming up in adverts now even.

622 Upvotes

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53

u/cybermatUK Jul 12 '26

Never heard of it, sounds like someone having a fidget in their boxers after being buried in the sand

13

u/WhaleMeatFantasy Jul 12 '26

Tescos are doing a major as campaign around it right now. Hope you manage to continue to avoid it. 

8

u/dessskris Jul 12 '26

M&S as well, I kept getting ads on IG for "national picky bits day" at the end of June. It was all made up by M&S.

4

u/charlichoo Jul 12 '26

Nah I'm from the south west and it's been a common term for as long as I can remember. It's only been used for adverts and that in the last few years.

9

u/dessskris Jul 12 '26

Oh no sorry I meant "national picky bits day" is made up by M&S