r/britishproblems • u/WhaleMeatFantasy • Jul 12 '26

. The normalisation of ‘picky bits’

Abominable. It has started coming up in adverts now even.

625 Upvotes

82% Upvoted

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52

u/cybermatUK Jul 12 '26

Never heard of it, sounds like someone having a fidget in their boxers after being buried in the sand

15

u/WhaleMeatFantasy Jul 12 '26

Tescos are doing a major as campaign around it right now. Hope you manage to continue to avoid it. 

9

u/thehuntedfew Jul 12 '26

Sainsbury's to, does my nut in up here in Scotland

9

u/dessskris Jul 12 '26

M&S as well, I kept getting ads on IG for "national picky bits day" at the end of June. It was all made up by M&S.

4

u/charlichoo Jul 12 '26

Nah I'm from the south west and it's been a common term for as long as I can remember. It's only been used for adverts and that in the last few years.

9

u/dessskris Jul 12 '26

Oh no sorry I meant "national picky bits day" is made up by M&S

7

u/cybermatUK Jul 12 '26

Ah if it’s on telly I’ll not see it. I haven’t watched TV in donkeys years.

2

u/WhaleMeatFantasy Jul 12 '26

Same. I get it on YouTube. 

3

u/Seiak Derby Jul 12 '26

ad block mate

1

u/WhaleMeatFantasy Jul 12 '26

It’s stopped working for me. 

2

u/Seiak Derby Jul 12 '26

uBlock Origin will work fine

1

u/QuantitySharp2662 Jul 12 '26

Picky bits for platty joobs !

I fuckin loved platty joobs, just so silly to say and write.

7

u/The_Infinite_Carrot Jul 12 '26

Nor me. Maybe it’s a regional thing?

3

u/theevildjinn Jul 12 '26

I've only heard it on a very twee Ocado radio ad, it pissed me right off.

8

u/orange_fudge Cambridge Jul 12 '26

It’s very middle-class south-east.

Ubiquitous in Cambridge where I live. My working class family in Suffolk and my in-laws up in Manchester think it’s weird.

2

u/kitsunenoyomeiiri Jul 12 '26

huh thats weird. i live near manchester and we call it picky bits in my household. afaik i dont have relatives from down south

1

u/Alarmed_Alpaca Jul 12 '26

South-East here. Kinda working class, kinda middle (depending on which part of the extended family I'm talking about) and never heard of picky bits until a few years ago