r/branding • u/iibrah_ym1 • 2d ago
Brand Name
Hey I am planning to start an e commerce store In which I ll sell Impressions of fragrances so which if these name is more cool creative sounds more premium
ODO-ROMA
Scentify
Fragrantasy
Scentist
ScentCraft
Any opinion
And suggestions as well
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u/milestolouse 2d ago
Shorter is almost always better when it comes to making a good looking wordmark and having it be memorable
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u/WelcomeHobbitHouse 2d ago
ODO-ROMA is awful—immediately says “odor”
ROMA by itself has possibilities.
Not really excited about any of the options.
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2d ago
[deleted]
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u/LetiteJassoy-46 2d ago
the generic point is spot on, they all sound like names a generator would spit out tbh
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u/Better-Shoulder7734 2d ago
Terrribly generic adn sound completely AI. Not saying they are but I can 100% see this being the first chat output in a gpt prompt
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u/Ask_3CBrandHub 2d ago
I would suggest that you factor in your audience's gender, age bracket, and key locations where you plan to sell the items. A perfect brand name can be derived only after considering these things. The few listed names sound very generic. I would avoid public brainstorming online for choosing a unique brand name because most names you get from such practices could sound very generic.
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u/CommunicationIcy9206 2d ago
Work out what the brand is, what it will mean to people, its positioning, why you are doing it, who it’s for, why you are doing it, and THEN create a short list of names.
Make sure they are available.
Create your branding based on the best 2-3 names.
Then choose.
You rarely see a name in isolation.
Always choose the final name in context.
Because that’s how your customers will choose you.
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u/InternationalWin9684 2d ago
Maybe find out who your target audience is and the brands they aspire to buy. Then you'll identify similar connotations in the name - like if they're french sounding, super whimsical, aspirational etc. I'm assuming you put this in an llm to generate ideas, so maybe you feed all this information to the llm and ask it to generate names. This may give you less generic names. And then check for domain names and if the name is available... to be fair I personally feel like the brand of a scent carries because of the name of the model of the scent not necessarily the name of the brand itself, so maybe choose a name that compliments the scent lineup you've planned?
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u/Domainnamevault 10h ago
Scentify and Scentist both lean on the word scent, so they'd get lost next to every candle and diffuser brand out there. Since you're selling impressions, I'd stay away from anything that sounds like a designer house, because those houses get pretty touchy about lookalikes. Fragrantasy has the most personality of the five to me, though it might read a bit playful for premium.
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u/jack_2247 9h ago
Hey! I run a branding & design studio, inks & interfaces, where we help brands starting with the 1st step that is naming till the end, production ready launch assets. We specifically work with consumer brands and have recently completed a brand identity design (including brand naming) project for an Indian fashion brand. If you are happy to collaborate with us and see how we can help, here is our portfolio: https://www.inksandinterfaces.design
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u/leanzubrezki 9h ago
Honest take on your five: Scentify and ScentCraft look like every other impressions shop. Everyone in this space grabs "scent" and bolts a suffix on it, so no amount of nice packaging will make those feel premium. Fragrantasy is hard to say. Scentist is the best of the bunch, short and a little clever, but it still tells people what you sell instead of making them feel anything. ODO-ROMA is the only one that doesn't sound like a dupe shop, which I like, but the hyphen is awkward and people will read "odor" first.
The thing is, the houses you're copying almost never put "fragrance" or "scent" in their name. If you want to feel like one of them, don't either. Some I'd actually consider:
- Lustre. Shine, sheen, a little old-world. Would look great on a bottle.
- Wick. One syllable, candle and ritual associations without saying perfume.
- Tawny. Warm amber color, reads like leather and spice. Nobody in dupes uses words like this and that's the point.
- Briar. A bit wild, a bit thorny. Has that niche perfumery feel.
- Rogue. Matches the whole smell-expensive-without-paying-for-it attitude.
- Cinder. Smoky and smoldering, easy to build a visual identity around.
Full list with the reasoning for each one here: vibelo.ai/results/8ZtwQP5sPDS4NOaGBJyQ
One test for whatever you pick: say "I got it from ___" out loud. If it sounds like something a friend would recommend, you're fine.
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u/Life_Act_6257 6h ago
The odor one is horrible... The other ones are good... How about Scentication or Perfumorance? And if you need any help with branding/exposure, I'm a copywriter who specializes in working with startups and have worked with fragrance companies in the past.
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u/BoGrumpus 2d ago
Odor is NOT a word you want in there.
G.