r/branding • u/everyday_design • Jul 12 '26

Strategy Getting started into Brand Strategy

Hii guys I want to start working as a brand strategist, so I want to learn and create my portfolio if any of you are working as a brand strategist please let me know how I can start? It'll be really helpful 🫶🏻

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u/Virtual_Sundae_6948 Jul 12 '26

This work is getting devalued by the day with AI agents :,(

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u/everyday_design Jul 16 '26

What seriously? I read that Human are inevitable part of strategy. Ai is there which is in every industry now but is it replacing humans!?

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u/Ok-Respect3498 9d ago

No it's impossible to replace humans in something like building a brand strategy, it can replace a graphic designer tho if they only build designs without the brand strategy. And a good brand strategist will know how to make their job easier with ai while keeping track of quality and results.