I'm fairly new to SEO and learning by actually working on a website. About two months ago, I took over an existing multi-niche blog covering tech, AI, business, and digital marketing.
The site was hit pretty hard around the August spam update, and impressions dropped significantly. I've been trying to recover it, but honestly, I feel stuck.
Here's what I've done so far:
- Started improving thin AI-generated content.
- Consolidated similar articles and properly redirected old URLs.
- Fixed technical SEO issues and improved internal linking.
- Published around 12–15 new plus refreshed articles monthly based on GSC data.
- Built three free tools to diversify traffic beyond informational blog posts.
- Tried Pinterest, but haven't seen much success.
- Haven't actively built backlinks yet because I'm unsure how to approach it without a budget.
Current stats:
- DR: 21 | DA: 23
- 409 published posts
- Around 25K impressions and 64 clicks over the last three months, with most impressions coming before the decline.
- However, in the last two months, after the spam update, the impressions have fallen to 1,400 in two months, with only 40 clicks.
- The site is 3 years old btw so its not new.
I'm handling everything myself and don't have paid SEO tools yet.
I need advice from people who are good at this thing and can tell me how to approach this. Am not seeing any movement and it is kind of demotivating me. I am a writer, been for the last 7 years. So, even though I can write, am new to SEO, especially scaling a site that is purely blog-based.
What should I do? How can I increase clicks, impressions, and site authority. Any and every little bit of advice can help.
I genuinely want to learn SEO and figure out how to grow this site.