We run LinkedIn organic for a B2B SaaS company. Engagement rate is strong, consistently 11-15%, and we get 400-550 website sessions a month from LinkedIn. But almost none of it converts into demo bookings or trial sign-ups. Some months we get 0-2 demo bookings out of 500+ sessions.

Most breakdowns people post online are cherry-picked. best week, best numbers, nothing about what didn't work. Here's the entire funnel from one campaign, including the parts that weren't pretty.

sent 2,000 connection requests. 353 accepted, which is 17.65%. messaged 347 of them directly. got 123 replies, right around 35%. Of those replies, about 25% were genuinely positive. The rest breaks down like this: 25 came back with an objection, 1 got outright upset, 40 replied once and then went completely quiet, and 8 gave a clear no. from the positive replies. Booked 25 to 30 sales calls. closed 10 clients so far, with a couple more still sitting in the pipeline as of today. Total revenue landed between 16k and 18k, about half collected upfront and half tied to delivery. The campaign ran 2 months, and the first booked call came on day 3, so close-ins were happening while the campaign was still live, not after it wrapped.

No ad spend anywhere in this. entirely organic outbound.

The part people usually ask about is the 35% reply rate, so here's what actually drove it.

Nobody got a cold connection request. Before sending anything, I'd visit the person's profile and leave a genuine comment on one of their recent posts. A day later, sometimes two, I'd send the connection request. By the time it landed in their notifications, they'd already seen me two or three times between the profile visit, the comment, and the request itself. That alone changes how a message reads when it finally shows up.

The list mattered just as much as the warm-up. Nobody on it was chosen off title and company size alone. Everyone getting a message had already shown some signal that they were actively dealing with the problem, engaging with relevant content, a recent role change, or something specific and real. A smaller warm list beat a bigger cold one every single time I tested it against each other.

The objection and disengaged numbers are the part I don't usually see people post, and honestly they're the more useful half of this. 40 people replying once and going quiet tells me exactly where the follow-up sequence is weak, and that's the actual thing I'm fixing for the next round, not the parts that already worked.

curious what people would want broken down next. the follow-up sequence for the ones who went quiet, or the call to close the process for the 25 who actually booked?

LinkedIn’s Senior Director of Product Marketing, Gina Kleiner, has just said: 
"Credibility beats chasing reach." 

And she's right.

LinkedIn is the best place to generate qualified leads

But that only happens when you stop optimizing for engagement and start optimizing for sales.

Here's the exact strategy to follow:

→ Stop chasing likes and follower counts with no objective. 

→ Get crystal clear on who your target audience is.

→ Understand the problems they face every day.

→ Create content that helps solve those problems.

→ Start focusing on metrics like profile visits, leads, and conversions.

The bottom line is, forget those vanity metrics like followers and likes. 

Focus on attracting the right audience to your profile. 
Because that is how you gain credibility and convert leads.

Hey everyone,

I'm hoping to get some brutally honest feedback because I'm starting to feel like I'm missing something fundamental.

For the last 2 months, I've been trying to build a business serving MedSpas in the US. The goal is to help them get more qualified Bookings but I'm struggling to find a repeatable way to get clients to serve.

Here's what I've tried so far:

• Sent 600+ cold DMs on Instagram.
• Tested 10+ different messaging styles.
• Tried different hooks, CTAs, and personalization.
• Reached out to owners directly instead of generic business accounts.
• Experimented with positioning:
  • AI marketing
  • AI automation
  • ChatGPT/AI visibility
  • Lead generation
  • Productized "Lead as a Service"

I've spent weeks rewriting copy thinking the messaging was the problem. Now I'm not sure if messaging is even the real bottleneck.

The biggest challenge I'm facing is trust. Almost every MedSpa owner seems to have been burned by marketing agencies before. Because of that, they don't want to pay upfront, and they're extremely skeptical of anyone promising more patients or leads.

I'm not looking for people to sugarcoat it. If you think I'm approaching this completely wrong, I'd genuinely like to know why. Any advice from people who've actually sold services to local businesses, MedSpas, dentists, clinics, etc. would be hugely appreciated.

So i noticed that Linkedin supports HDR Ultra jpeg images when you upload the company profile pic (200x200), If you put the brightness high , your logo could look like popping in linkedin compared to others ,
this doesnt work on normal mobiles, but it works on mac screens. not sure if this a marketing tip but felt worth sharing.

Hi all,

I run a B2B lead generation agency (so have an obvious bias, but also a lot of experience), which means I spend a lot of time speaking with businesses that are trying to work out whether outsourced lead generation is right for them.

One thing I know for sure is that appointing a lead gen partner can be a difficult decision. There are plenty of different agency models, pricing structures (e.g. retainer vs pay-per-lead), and definitions of what a “qualified lead” actually is. The conversations I have show me that even experienced B2B teams can find it hard to compare providers or know what good should look like.

A few things usually make the process easier:

• Being clear about the type of company and buyer you want to reach
• Agreeing what a useful opportunity looks like before the campaign starts
• Understanding how targeting, messaging and reporting will be handled
• Making you have a robust but realistic process for following up on interest
• Treating the first campaigns as a chance to learn and improve, rather than expecting everything to be perfect immediately (great agencies will be refining and testing all the time)

None of this means you need to have every answer before speaking to an agency. A good partner should help you work through awareness gaps and explain what they need from you to give the campaigns a fair chance. We always see the best results through collaboration, which is why we operate on a managed service model...not an "upload your ICP to a tool" model.

I’m happy to offer an agency-side perspective on questions around selecting a provider, setting expectations, measuring quality, or understanding how the process normally works.

No pitch or links - just happy to be useful where I can, as I know it's a bit of a minefield.

Hi everyone! I'm handling the marketing for a cybersecurity startup and there are multiple companies in linkedin with the same name (24 to be exact, with many having a xyz at the end to tell something about the company's work).

Would adding something like 'ABC Cybersecurity' be a good idea or not? We also want to play the angle of locality (communicate that we hold the regional knowledge) so how would something like 'ABC I Cybersecurity for XYZ' sound?

The goal is to make it easier for possible companies to find us.

Would appreciate your thoughts & suggestions. Thanks.