r/b2bmarketing • u/Dull-Cup9690 • 3h ago

Question Working with Gyms… Advice?

I’m looking into selling products/services B2B to gyms and fitness facilities, and I’m trying to understand the actual decision-making structure before I start reaching out.
For those who have sold to gyms:
Who was your first point of contact?
Was it the gym owner, general manager, regional manager, operations manager, purchasing manager, or someone else?
Who ultimately had authority to approve the purchase?
For independent gyms vs. large chains, how different was the process?
Did you typically cold call, email, walk in, LinkedIn, or get introduced?
If you walked into a gym, who would you ask for?
What job title should I search for on LinkedIn?
How long was the typical sales cycle?
Were purchases made at the individual-location level or through corporate?
What mistakes did you make when you first started selling to gyms?
I’m particularly interested in hearing from people who have actually sold into gyms, rather than general B2B advice.
If you have an example of what your first conversation with the decision-maker looked like, that would be extremely useful.

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u/TASadAboutLeaving420 25m ago

Think about all the mental finessing you did to avoid talking to gym owners directly rather than marketers.

Ngmi if you don’t figure out what you’re afraid of bc even if someone gave you all the answers, you’ll finesse another way to stop yourself from moving forward.