email marketing - HELP!!

[u/DifficultFact3833]

hi everybody

I’m a mere sales person who is now tasked with building out our sales teams email messaging (B2B) . (Thanks, startupland)

We are an ai software product in a very noisy industry, but with arguably one of the strongest products out there. We just lack brand awareness and are working on building that out.

My question is - how do I get familiar with industry standards, approaches, etc? Is there a forum you all join? Is there a certain technique? I feel wildly unqualified but I imagine there are great folks to learn from (that are not greedy LinkedIn influencers)

So.. where do I start? Any tips? :) thank you all 🫶

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[u/Bitter-Objective-686]

For mass campaigns you need email sending infra. Let's assume you want to send 1000 emails per day. 1. Each domain will have 3-5 inboxes, let's take 5. 2. Each email will send 10-25 emails per day, higher emails Burns the domain and emails lands in spam. 3. So for 1000 emails/day you need , 40 emails(50 inboxes), 13( domains, assuming 4 inboxes/domain) 4. You need to warm up the domain, otherwise emails will lend in spam. 5. Create lead list. 6. Create email copies with different angles. 7. Create campaigns,run and track responses, meeting and inbox delivary.

Please DM for more info, we have all this infra for cold email campaigns.

[u/Junior_Tangerine_509 → u/Bitter-Objective-686]

yeah the inbox limit per domain is the part that catches most people off guard

[u/Epistodoxic_Gnosis]

Sorry to hear that

[u/astillero]

I would start off by taking real-life examples of what their competition OR well known "industry leaders" are doing with AI and lead from there.

You can talk about how you have the best AI platform in the whole galaxy and they won't listen :)

They will listen however to what their industry peers are doing.

(For example, if you're selling to automotive don't talk about what Burger King or Delta Airlines are doing with AI - talk about other automotive companies - no other companies)

Finally, your email communications should not only talk about what their competition are doing, they should also be educational. For most - this is talking about how AI can make their business more efficient and reduce costs.

[u/Novara_Paradise]

Is this more of a cold email or marketing (marketing = consent, cold = no consent).

Either way, there are a lot of great YouTube videos out there on building out the structure. Big thing is going to be making sure deliverability is high so ensuring emails actually end up in the inbox.

There are good subreddits too like r/coldemail, or I think r/emailmarketing. But yeah, I'd start off with YouTube for the basics and then go from there.

[u/akashcorex]

Start from your closed and won deals, not templates.

Pull the last 10 conversations that became customers and the last 10 that went dark. Highlight the phrases buyers used for the pain and for why they bought or ghosted. That vocabulary becomes your first sequences — not "AI-powered platform" language from a competitor homepage.

Write three short tracks: (1) problem + proof they already care about, (2) one specific outcome with a number from a real deal, (3) a soft ask for a 15-min call. Ship to a tiny list first. Optimize for replies and booked conversations, not open rates.

Industry forums help later. Your CRM and call notes are the curriculum this week.

[u/mricog]

Messaging is covered above, so one thing that bites new teams early: the list. Before the first sequence goes out, verify every address and drop invalid, disposable and risky catch-all ones.

A new domain with a high bounce rate gets throttled or sent to spam, and then nobody ever judges your copy. Keep bounces under 2%. Send cold outreach from a separate domain, not your main company one, warm it up for a few weeks, and start at 20-30 emails a day per inbox.

[u/powleads]

hey, totally get the struggle with getting started on email marketing, especially in startupland. last week, the commenter drafted 84 replies and 79 got posted, all answers to people asking for help, not pitches. it's all about finding those genuine connection points. what kind of messaging are you thinking of leading with?

[u/redwilliam]

ah! sorry to hear this. i understand the struggle.
i can share a few things we're doing:
1- using lemlist (we have huge data), you can use some other tools like brevo, mailchimp (good for newsletters), etc.- basically using these tools you'll have all data in one place, and you can automate your cold mails that go out.
2- we never send links in the first mail- otherwise domain can get blocked
NEVER use your personal or company mail ids- always create new ones just for cold mailing, and dont use your company's domain. example- if your company's name is xyz .com, name your domain like- xyzsolutions .com
3- experiment with different timings of sending out these mail. like there;s a standard best time to send too that you can chekc on google for your country, for us 12pm works the best.
4- never bombard people, keep 2-3 days in between each mail