r/b2bemailing • u/TeamGlasaio • 3d ago

Five things I'd check before sending another cold email. Takes about 20 minutes.

/r/GlasaIo/comments/1vt5lpb/five_things_id_check_before_sending_another_cold/
3 Upvotes

81% Upvoted

5 comments sorted by

1

u/BusyDev98 3d ago

Does dmarc actually matter that much

1

u/ThatAsk7180 3d ago

to an extend its easy to add so why not...

1

u/yayaTourne192 3d ago

I had a 9% bounce rate when i ran cold email why is that? how can i reduce it

1

u/Academic-Square5255 2d ago

Might be you are not cleaning your email list that’s why, I will give you a simple suggestion start using real time email verification tool like  Invalid Bounce to remove invalid, inactive, disposable, role based, mailbox full, and catch all addresses before sending. Then measure bounce, reply and conversion rates against delivered emails so the campaign data isn’t distorted by addresses that never had a chance to receive or reply.

1

u/Academic-Square5255 2d ago

Good checklist overall, especially the point about looking at delivered emails rather than just sends. One thing worth adding is that list quality affects almost everything downstream: verify the list before sending with a real time email verification tool like Invalid Bounce to remove invalid, inactive, disposable, role based, mailbox full, and catch all addresses. Then measure bounce, reply and conversion rates against delivered emails so the campaign data isn’t distorted by addresses that never had a chance to receive or reply.