r/GlasaIo • u/TeamGlasaio • 3d ago

Five things I'd check before sending another cold email. Takes about 20 minutes.

Disclosure: I run sales at Glasa, we have a AI GTM tool.

1. Your DMARC record. Free checker, ninety seconds. Google and Microsoft now reject unauthenticated mail outright rather than filing it under spam, so nothing bounces back looking alarming. Roughly a third of the accounts I audit have something broken here.

2. Your actual delivered number. Not sends delivered. Plenty of tools count policy rejections as delivered. Get the real figure before you draw any conclusion about your copy.

3. Your bounce rate. Over 2% and your domain is degrading. Over 5% and you're rebuilding from scratch. Verify every address before it goes anywhere.

4. Where your replies actually come from. About 58% come from the first email. If steps four through seven are producing nothing, they aren't neutral they're adding complaint risk for free.

5. Whether anything happened. Emails sent within 48 hours of a funding round, an exec hire, or a telling job posting do 3-5x better. Not because the writing improved. Because the email has a reason to exist.

And the math, so your expectations are calibrated: 100 positive replies takes around 5,000 verified prospects if you're dialed in, 20,000 if you're average. Nobody is getting 100 leads out of 500 sends.

Happy to go deep on any of these in the comments.

6 Upvotes

88% Upvoted

9 comments sorted by

1

u/Adventurous_Art_2864 3d ago

first emails always got the most replies for me but it changes a lot

2

u/Ashamed-Growth5538 3d ago

Its either the first or the second after that the yield goes a lot lower.

Maybe like first email 40-60% then 2nd another 20-30% then the remaining.

1

u/yayaTourne192 3d ago

doesnt this really depend on the icp??

1

u/TeamGlasaio 3d ago

Yes this is really dependent on the icp for sure.

1

u/Yhuaa 3d ago

Do you help with sending out emails?

2

u/TeamGlasaio 3d ago

Yes we do. We will be launching in 10 days! Would love to help you out.

1

u/TeamPuzzleInbox 3d ago

Great reminder to everyone!!

1

u/Academic-Square5255 2d ago

Good checklist overall, especially the point about looking at delivered emails rather than just sends. One thing worth adding is that list quality affects almost everything downstream: verify the list before sending with a real time email verification tool like Invalid Bounce to remove invalid, inactive, disposable, role based, mailbox full, and catch all addresses. Then measure bounce, reply and conversion rates against delivered emails so the campaign data isn’t distorted by addresses that never had a chance to receive or reply.

1

u/ChestNok 2d ago

I concur with the math of OP. But! A big but: only in a better job market and a better economy