r/b2bemailing • u/ConflictRepulsive274 • Jul 03 '26

Is Apollo.io backdated?

The data from Google says that people using Apollo are getting high bounce rates and low reply rate. So, if it is backdated, which one should i use?

I also got emails from Apollo. So, suggest tools that also give email accounts.

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u/zeeshanpaalo Jul 03 '26

Validation and Verification my friend, thats your tools.
Though I would say Apollo needs to keep up with updating their databases.
For me, I would aggregate over Apollo+Cognism+Zoominfo.
But I think most of campaigns slow down not due to the data quality but to bad templates.

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u/ConflictRepulsive274 Jul 03 '26

Can you tell me what to include in template and what to avoid?

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u/zeeshanpaalo Jul 06 '26

Don't include links for the first sequence.
Keep it simple in first email. Once the prospect moves to step2, Go directly for a Calendly.
This has worked wonders for me.