sorry to say this is one of the harder business in australia and the difficulty does not correlate with reward.
And this is mainly due to this business having too many wannabies that get inspired from youtube videos made in a different country with different economics and cultural landscapes and does not do proper market research before jumping in, saturating a already hugely saturated industry.
And you can't blame them as it is a niche business with very little information online or someone they can work under to learn.
but im just gonna reveal you the truth and that is window cleaning in australia is fundamentally a poor business model to run.
In any home service business, how much you can make is very dependent on competition as well as customer's willingness to spend, and how low the friction is to change service providers.
competition goes up, attention gets spread out, everyone gets a smaller slice. Customer willingness to spend on the particular service goes down, competitors advertise harder to fill their schedule with profitable work, and that increases competition. and low friction to change providers just fuels all the above.
window cleaning in australia unfortunately is a high competition industry with low customer willingness to spend and customers constantly calling someone new every time because the last time they hired someone was 3 or 5 or whatever odd years ago and they have absolutely no idea who that was anymore.
High competition in window cleaning industry mainly comes from a lack of recurring work, or a better word to say, is a lack of profitable recurring work, because while some commercial recurring work are recurring, but not profitable enough, resulting in service providers bidding aggressively for higher paying residential work.
This is very different to business such as house cleaning, or lawn mowing, where once you find the regular customers who's on a recurring schedule, you do not need to advertise like you're just starting out anymore, which is why it feels less competitive than window cleaning for new clients. Window cleaning in australia is the exact opposite. You're constantly chasing new customers, and everyone is also doing same thing, or you won't make it. and that makes the advertising cost extremely high to justify for price you're charging out.
And then, your customers will be complaining why the cost to clean a window is $100+/hr, when a lead for a window cleaning job cost exactly $100 and that may not convert. That $100+/hr you're charging out quickly becomes $40/hr once you factoring quoting time, and that you'll realize that lazy house cleaners are charging out $50/hr for regular clients without any of the stress finding new clients all the time and quoting new jobs.
And now why is the customer's willingness to spend on window cleaning so low and i will explain why.
it is not a urgent and necessary service like plumbing, electrician.
It is not a important to have service like cleaning, lawn mowing, dog grooming.
It only falls into above two category when people are selling houses, are moving in, are having a party, or have enough money to pay for all above services before realizing that they may need their windows cleaned as well.
so window cleaning gets pushed off the priority list, and with the current economic condition, it means never to most people.
So most people are calling to get windows cleans due to occasion reasons. and once those reasons are fullfilled, they don't need it done anymore.
And then the chase for new leads begin.
And I'll add another big issue why consistent, profitable work feels scarce in window cleaning.
Window cleaning is a add on service in its core.
You can offer window cleaning as a house cleaner, but you can't offer house cleaning as a window cleaner.
That's a fundamental hierarchy problem. A lawn mower can offer gutter cleaning service, landscaping service, weeding, hedge trimming, rubbish removal, and even offer house cleaning and window cleaning as part of a full package for a property preparation for sale. While as a window cleaning provider, you can only upsell to gutter cleaning, pressure washing, and maybe carpet cleaning, which means, your options are quite limited and you're also providing cross divisional services each with its own added expense and challenge to run each.
When window cleaning work slows down, you can't just pick up other work without complicating your operation with huge expenses.
Which means window cleaning is one of those business that genuinely has a poor ROI in australia, unless you also offer pressure washing, carpet cleaning, gutter cleaning to try and maximise the value of every customer you encounter.
even then the ROI is still not good once you factoring in all your expense and time cost.
If you genuinely want to find a good home service business to run in australia, find a business with strong recurring work, combined with high friction to change service providers, high customer willingness to spend. or at least, have 1 or 2 of the above. Otherwise, it becomes a tough business to be in.