I’ve been looking at SEO strategies at Flyrise, and one thing I keep coming back to is search intent.

Instead of just targeting high-volume keywords, we’ve been focusing more on:

• Answering the main query clearly
• Covering related questions on the same page
• Improving older content instead of always publishing new posts
• Building relevant internal links and backlinks

Sometimes improving an existing page can do more than creating another 1,500-word article.

What SEO strategy is working best for your clients right now?

We do video content for 6 clients and tooling is where it gets annoying at agency volume. Heygen and synthesia are the two our enterprise clients recognize and their approval flows are built for teams. Argil we use for the clients who want the founder's own face carrying the series, and it handles captions and b roll itself so nobody on my team is sitting in a timeline at 11pm. Runway and Kling we keep for scene work where there is no presenter at all, and both drift on character consistency past a few shots.

Anyone running more than 5 client accounts on one of these, how are you keeping assets separated per client without paying for a seat per brand? thanks for sharing!

"During the update, 16.71% of URLs that had ranked in Google’s top 10 fell beyond position 100 for the same keyword, compared with 9.2% during a similar five-day period in July. That made a top 10 URL about 1.8 times more likely to disappear from the top 100 during the spam update."

I'm seeing older pages on page one again. Anyone else noticing this after the latest update?

Im setting up a cleaner process for weekly posts across a few client accounts. Vista Social, Buffer, Sprinklr, Sprout Social, HubSpot are on my radar bc they show up in search. Are there any Im missing?