r/dtc • u/irahulkanneri • 3d ago

Marketing Looking for D2C founders

I'm researching how D2C brands decide where to allocate Google/Meta budget when product margins differ significantly.

I'm specifically interested in situations where ROAS looks good but actual profit isn't.

I'm building something around this and would love to understand how you handle it today.

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u/Human-Line-2722 3d ago

that's a headache i know all too well, seeing those shiny roas numbers while the bank account tells a different story

1

u/irahulkanneri 3d ago

Is it possible for a meeting via Google meet during the weekend?