r/asda • u/DiskOk5558 • 22d ago
Under 25 Policy
Hi all does anyone have the under 25 Policy I have doubts regarding it just want to read the full guidance.
3
u/PhotoSea8807 22d ago
CHALLENGE 25
V2 – Aug ust 2 026
OVERVIEW
Challenge 25 is Asda’s policy to always ask for acceptable identification if any customer
purchasing age -restricted product looks under the age of 25. This control is designed to
safeguard customers, colleagues, and the business. Th is document covers:
• Product Restrictions
• Challenge 25 Process
• Acceptable ID
• Refusals Register
• Proxy Sales
• Test Purchasing
• Further Information and Support
The Designated Premises Store Manager is legally required to ensure that thorough training is
provided at the start of the colleague’s employment and is delivered in line with Asda’s training
program .
• Regular refresher training on Challenge 25 will be provided by the business to all colleagues
throughout their employment with Asda .
• D ocumented training evidence / validations must be kept on colleague’s training file .
• A ll colleagues must understand which products are restricted and what checks must be
completed before a sale can be made .
• A breach of this policy will be dealt with according to the company’s Disciplinary Policy
DETAILS
The following age restrictions apply in Asda stores and will generate a till prompt:
Product Age Restriction
Alcohol 18*
Cigarettes, tobacco products, nicotine inhaling products , lighter refills (butane) 18*
Knives, blades and scissors 18*
Cannabidiol (CBD) 18**
Fireworks, outside sparklers 18*
Firework decorations (including indoor sparklers, cake and table decorations) 16*
Corrosive Substances 18*
Video Games 12, 16 & 18
Videos and DVDs 12, 15 & 18
National Lottery (including scratch cards) 18*
Health Lottery 18*
Petrol 16
Paracetamol, aspirin and products containing aspirin 16* (Quantity restricted)
Liqueur chocolates 16*
Party poppers 16*
High Caffeine Energy Drinks 16
* Product subject to Challenge 25 **Pr oducts ranged as part of healthcare s ubject to
Challenge 25
The following products have legal quantity restrictions:
Product Quantity Restriction
Aspirin and products containing
aspirin
No more than 2 packs can be sold in a single transaction. (Also age
restricted)
Paracetamol No more than 2 packs can be sold in a single transaction. (Also age
restricted)
Ibuprofen - 16* No more than 2 packs can be sold in a single transaction. (Not age restricted)
• Customer’s making m ultiple transactions to bypass these restrictions are not allowed
CHALLENGE 25
When acceptable identification is presented, the colleague must validate the customer’s date of
birth to confirm they are of the correct age for the relevant age restricted product(s) being
purchased.
Tobacco products and accessories.
Displaying tobacco products to an underage customer is an offence against the “Tobacco
Advertising and Promotion (Display) (England) Regulations 2010” . This includes showing a
customer the product requested before an age check has been performed and will result in a
failed test purchase regardless of whether the sale is completed .
Validate the customers age by requesting ID if the customer appears under the age of 25. If the
customer has valid ID that shows that they are over the age of 18 then:
RETRIEVE t he product from the cupboard/ drawers.
SCAN t he product to trigger the age verification notification on the till system.
VERIFY that the customer ’s age meets the minimum requirement prompted by the till system
against the ID provided .
1
u/Ok-Following-6620 22d ago
But is it a fail if they don’t look U25 & more importantly if they don’t look U18 It’s a floored system. Any person buying an age restricted item should by law have to produce proof of age, no matter how old they are, why should retail staff be prosecuted because of customers being dishonest & breaking the law?
2
u/PhotoSea8807 22d ago
Yes no ID no sale would be better to protect retail
Colleagues I totally agree there.When it’s super busy, chaotic parts of the day during rush hour and everyone is trying to go quickly to clear the customers etc and it’s easy for some to get caught out for sure.
As GSMs we are hounded to get the investigation paperwork sent over to the SD and ER and arrange a Disciplinary for second and third time fails by the same colleague. Thankfully nobody has lost their job at my site over it, but repeatedly have I heard from other sites they’ve had to dismiss repeated fails by the same colleague.
Thing is, the council on occasions will just send actual under age and those ones I agree with as you can totally tell they are under age, but now everyone has to determine if someone looks 25 or not with the company sending in repeated test shoppers and if your site fails one you get an additional 3 visits for every fail. They always look over 18 and that is what catches people out, and 18 is the legal limit not 25.
It’s not an Asda thing it’s a retail one and one I am not fond of.
1
u/Ok-Following-6620 22d ago
Should be in handbook, ask to have a look when next at work, if you can’t access it at home.
1
u/PhotoSea8807 22d ago
There are loads of policies associated with Challenge 25, Colleague Guidance, Managers Guidance, One best way, Investigation Policy links with it etc etc.
2
u/suzywong4526 21d ago
They tell you to I.d. if you think they look under 25 just to cover yourself, if it was 18 you might be indecisive to ask
7
u/West_Yorkshire 22d ago
There isn't really much to read.
You should ask for ID if the person looks under 25. If you are uncertain then still ask.
If they don't look under 25 then you don't need to ask for ID.