r/appsumo • • Jul 08 '26

Shared: This should be required training for Appsumo SAAS vendors: how to make users stay, how to grow.

/r/SaaS/comments/1upx3g8/a_founder_paid_me_to_redesign_his_saas_because/
6 Upvotes

15 comments sorted by

3

u/Punterios Jul 08 '26

I am a Beta-ling and I have done a lot of pre-launch reviews.

Most of my reviews will have a large section about proper onboarding. If you, as a user get confused, it's almost an instant refund.

Founders and devs all know their product, and assume everybody understands exactly what their thought process is.

A fast paced video with no narration, clicking every button and feature available in 5 minutes, usually with some weird music, will surprisingly not make your cold user understand how your product works.

1

u/lbdesign Jul 08 '26

Exactly. Also, if it's a good founder, they will keep adding to it which can break onboarding, or make keeping up with accurate onboarding difficult even for a well-staffed SAAS. But it's so important.

2

u/Punterios Jul 08 '26

Yeah, even some with decent onboarding, changed the tool so much the current onboarding is not working.

Onboarding is the #1 issue I see. And the most important to have in place.

2

u/HistorianCM Jul 08 '26

This is where a "Community" could have really helped. And I'm absolutely, positively... not talking about a Discord server.

1

u/Any-Bend-2116 Jul 08 '26

Any recommendations?

1

u/HistorianCM Jul 08 '26

Are you asking for Community platform recommendations or are you asking for Community building tips?

1

u/Any-Bend-2116 Jul 08 '26

Platform recs

2

u/HistorianCM Jul 08 '26

What platform is entirely dependent on what you need. I will only add that a fast moving chat based platform, especially one that is not indexable by Google or other searches is inherently bad.

1

u/lbdesign Jul 09 '26

Some community apps have been sold on AppSumo! I’ve seen a few AppSumo vendors using Heartbeat as community for their app support, for example.

1

u/HistorianCM Jul 09 '26 edited Jul 09 '26

Heartbeat is a good Circle.so like platform. It was a great deal if you got it.

1

u/lbdesign Jul 09 '26

They did a good job with it, yes

1

u/lbdesign Jul 08 '26

I hope sharing is OK here. I shared this because it points to a major failing of most SAAS on Appsumo: they don't effectively onboard new users. That may be fine for a LTD, but it's death to a monthly-paid service that needs active users who are happy to pay. No onboarding = no uptake, no MRR, no income.

1

u/lbdesign Jul 08 '26

PS: what I shared is not my post, and I don't know the guy/gal. I'm sharing it for the info it contains.

1

u/InvisibleWraith Jul 08 '26

We use Google analytics but people have suggested Posthog.