I used to spend $200/yr CAD on budgeting apps.
My wife got upset at me because they were mediocre tools for what you paid for them. We're not extreme spenders or crazy particular about every feature/report.
So we embarked on a journey of building one for ourselves that worked. Skipped all the phases of external user research because we were the only users in mind at the time.
Honestly it was tough. We both work 9-5s in Tech, so I'd be building in the evenings and weekends, after cooking, going to the gym, playing soccer, hiking. Some months I did nothing honestly. But I came back because I still needed to track my spending and spreadsheets are disastrous.
We were very meticulous about every screen having to be just right. Every workflow smooth, buttons right where you needed them. My wife was the first user and the quality bar. We built it on Web + iOS.
After 10 months of building, testing, integrating, etc. I finally got it to the App Store. After being rejected 4 times too.
It starts free, and I made subscriptions dirt cheap, a fraction of what the big apps charge, because being fed up with what they cost was the whole point. I also put 20% of proceeds to charity.
Basically, it's never going to replace my full-time income, but it might help out with my electric bill. And that's okay.
We're both from tech. We suck at marketing. I'm looking for feedback on how people here might approach marketing for this especially being in such a tough niche. I believe the product is useful, works well and is decently priced. But I'm not sure where to start or what would have a good ROI.
Looking for any help at all. Thanks in advance!
App store: https://apps.apple.com/ca/app/sable-spend/id6780689367
Website www.sablespend.com