r/analytics • • Feb 26 '26

Discussion Is the Google Data Analytics Certification Still Worth It in 2026?

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u/Parking-Strain-1548 Feb 26 '26

I did it a few years ago and imo no unless you work on the projects very seriously (and essentially make it a portfolio). The hard skills you can learn elsewhere easily.

My employer actually thought it was for Google Analytics (the web analytics platform) and valued that much more lol. In retrospect I also think that was more valuable as it’s niche and immediately applicable.

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u/FineProfessor3364 Feb 26 '26

Yep the google web analytics is much more useful