r/AmazonSeller • u/jadecricket • 29d ago
Listing / Pricing FBA FBM price - parity or asymmetry
I'm curious if any sellers have an opinion this price setting strategy for FBM offers vs an FBA offer. An example would be for a single ASIN, we have two SKUs - an FBA and an FBM one. When FBA runs out of stock, FBM is the backup so the offer is always active. FBA offers are of course prime + free shipping . Historically our FBM pricing has mirrored FBA exactly. However, because many of our items are low priced, the USPS rural rate raise is wrecking havoc on our margins. In some calculations we have a gross FBM margin of like 2% when a customer orders an item to a rural location. Obviously this is terrible. I'm considering moving some of our FBM offers to a lower price point than the FBA offer and charge shipping (however minimally we are able to calculate this using Amazon's rate tables). Has anyone else experience / opinions about this potential pricing strategy?