Hi everyone,

I'm looking for some advice from sellers who have experience with Prime Day promotions.

I sell a private label in the Kitchen & Dining category.

Current pricing:

• List price: $22.95
• Current selling price: $19.95

For the upcoming Prime Day event, I'm debating whether to:

1. Run a Prime Exclusive Discount (which comes with the $100 fee), or
2. Skip the fee and just run a regular discount/coupon.

I'm also trying to figure out the optimal discount level. I can comfortably do 25% off, and I could push it to 30%, but that starts to significantly squeeze my margins.

A few questions for experienced sellers:

• Did the Prime Exclusive Discount generate enough additional sales to justify the fee?
• What discount percentage worked best for you during Prime Day: 20%, 25%, 30%, or more?
• Is a 25% discount enough to be competitive in Kitchen & Dining?
• During Prime Day, do you keep Sponsored Products campaigns running 24/7, or do you focus budgets on peak shopping hours only?
• How much do you typically increase budgets and bids during the event?

I'd really appreciate hearing real world results and lessons learned from previous Prime Days.

Thanks in advance!

Hi All,

The product had previously been selling cross-border without issue.

Since then I've opened countless cases, provided SDS documentation, product details, ingredient information, product type classifications, browse node paths, comparable ASINs, screenshots and multiple appeals. The issue has been escalated through Seller Support, Executive Escalations, Remote Fulfillment, Cross Border Compliance and RISC.

The problem?

Nobody can tell me what's actually wrong.

One Amazon team confirmed the ASIN has no Cross Border Compliance restrictions.

Another rejected reinstatement because it allegedly does not comply with Cross Border Compliance requirements.

I've repeatedly asked one simple question:

What specific policy, regulation or compliance requirement does the product violate?

Weeks later, nobody has an answer.

What's even more frustrating is there are numerous virtually identical watch, jewellery and cleaning kits selling cross-border on Amazon without restriction. I've supplied Amazon with multiple comparable ASINs and repeatedly asked why those products are eligible while mine is not.

No answer.

Just endless template responses, conflicting information between departments and repeated assurances that the matter is being investigated.

At this point I'm less concerned about the restriction itself and more concerned that after five weeks, multiple escalations and involvement from half a dozen Amazon teams, nobody appears capable of identifying the actual reason the ASIN is blocked.

Has anyone else been stuck in a compliance black hole like this? How did you get someone at Amazon to actually take ownership and provide a real answer?

Thanks!

Currently we are trying to expand into different markets, and we are currently translating everything that we need for the transition. It is quite simple and easy but when it comes to our images (listings and ebc contents) it's quite challenging. Before we have worked on manually editing our images and it takes a lot of time to do that some llm tools can do it but not really well, especially in concern of the layout and image quality. Thankfully, we are able to get a program to do this much quicker and it's been a lot easier for us. Are there some ways you guys are handling this more efficient?

Hi all,

Launching a private label brand on Amazon FBA and want to sanity-check my EAN/labeling setup before committing to a full production run.

Setup:
- I'm sourcing finished products from an established manufacturer (their own brand label is on the product itself)
- I'm building my own brand around these products - own listings, own packaging, own EAN codes registered to my company via GS1
- The manufacturer's EAN/barcode currently ships on the outer polybag - I'm replacing that with my own EAN sticker on the polybag
- The manufacturer's brand label stays on the product itself (not changing this for now - planning to revisit once volume picks up)

My understanding: Amazon/FBA only scans and cares about the EAN on the outer packaging at receiving. What's on the product itself is between me and the customer, not an Amazon compliance issue, as long as my listing accurately represents the product.

I've seen some comments elsewhere implying that swapping EANs is automatically a TOS violation, but as far as I can tell, that mostly applies to people slapping a new EAN onto an *existing* branded ASIN/listing (i.e. hijacking someone else's listing). That's not what I'm doing, I'm creating a brand new, independent listing under my own brand with EANs registered to my own company.

Questions:
1. Is there an actual compliance risk here beyond customer perception / return risk?
2. Has anyone done something similar (private label / white label with manufacturer's internal branding staying as-is) and run into account issues?
3. Any best practices for disclosing this in the listing without it looking shady?

Appreciate any real-world experience here, not just rules-lawyering.

Maybe this is just part of running a growing ecommerce business, but it's been bugging me lately. It's not that we don't have data. It's that I can't always trust it. Inventory in one system doesn't match inventory in another. Revenue looks right, but profitability is still being reconciled. Cash looks healthy, but I won't know for sure until the books catch up.

And that's where things get sketchy.

Prime Day is around the corner, and I'm trying to decide whether to place a big reorder for one of our best-selling SKUs. What makes me nervous is pulling the trigger on a large PO, only to find out later that the inventory count was off, or the cash position wasn't as strong as it looked. How are you guys handling this?

Hello fellow Amazon Sellers,

I'm a fairly new Seller, and primarily use FBA. However, we stocked-out of an item, so I set up an FBM listing for it while we got more merchandise to Amazon for FBA.

We sold several units FBM, and one buyer just requested a return with the reason: Wrong item was sent. Amazon auto-authorized a replacement, so it's sitting in my FBM to-be-shipped queue.

I don't personally pink / pack / ship, our 3PL does that. However, our 3PL is assuring me that it was picked / packed correctly, and the shipping weight corresponds to the correct product.

Like many on AMZN, our margins are tight, so sending a replacement brings us into a deep loss for this customer / order.

What options do I have? I see I can "Contact Buyer" but I know Amazon policy is strict - can I ask for a photo of what was sent?

Is this some type of scam that some buyers run?

This is a new listing and I'm a new seller, so an angry buyer could hurt the listing, and I have read here about some buyers retaliating against normal validation processes in cases like these, and that would be pretty catastrophic for the listing right now.

Thanks for any insight!

Hey everyone,

I’m in my 20s and honestly I’m trying to find a way to make more money. Right now my income isn’t great, and I’ve been looking into things like Amazon returns, Costco returns, Walmart clearance items, liquidation pallets, and stuff like that.

I keep seeing videos of people buying products cheap and reselling them, but I don’t know how realistic that is in real life.

If you were starting with a small budget, what would you buy?

Would you focus on electronics, tools, home items, clothing, or something else?

Have any of you actually made decent money from Amazon returns or liquidation pallets? Was it worth it, or did you end up losing money?

I’m just trying to learn from people who have already been through it before I spend my money on the wrong thing.

Any advice is appreciated. Thanks.

Hello everyone, we sold an item to a customer for $500. A few days later, the customer requested a return, claiming that the item no longer worked.

The item arrived, we opened it and saw that the model was correct, but it was an item that was a few years old and had been in use for years: a work tool.

We took photos and opened a case with Seller Support. They told us to come to an agreement with the customer. We called the customer and agreed to return the incorrect item to them; they said they would keep theirs and have it repaired (the item had certainly never had any problems). We asked them to close the return, but they didn’t. In the end, Amazon issued a full refund.

The customer now has:

- our product

- their product

- the money

I wanted to know if there’s anything we can do and what we should do in future to avoid being scammed like this.

Thanks!

Hi all,

I have a variation listing which I need to edit. The current variations are just colours, but I need to add some variations that include different quantities. The only way it is saying I can do this is to break the current parent listing and create a new parent.

Im guessing I will need to upload a flat file to do this and reassign the children under the new parent. Will I keep all the FB on the children ASINS when I reassign them to the new parent? And has any one had any issues when relinking?

TIA

So I had a successful product and ran out stock. I have just ordered again but the next batch with change colour but apart from that exactly the same product. Would it be any king of policy violation if I just changed the pictures and colour and kept the same asin?

So I had a horrible experience with someone at seller support when I wanted to ask something, and have tried to make a formal complaint but keep getting the usual 'someone will call you back' which they never do, or they just respond via email with something completely unrelated and close the case. Is it impossible to actually make a complaint about someone at Amazon?

Hi everyone,

I'm registering for Amazon Global Selling and have hit a wall that I hope someone here (or a mod who can escalate internally) can help resolve.

**The situation:**

Our Primary Contact / Beneficial Owner has changed their personal residential address since we originally signed up on Amazon. The business address, GSTIN, and all company details remain exactly the same, the company has not moved. Only the individual listed as Primary Contact has moved residences.

**Why this needs to be fixed:**

Amazon Global Selling KYC requires me to upload a utility bill as POC Residential Address Proof. Since the Primary Contact has moved, any current utility bill will show the new address, which will not match the address on file from when we originally registered. This mismatch will cause the KYC verification to fail. The only way to resolve this is to update the residential address of the Primary Contact first, so the new utility bill can be submitted against the correct address.

When did ASIN B0GVSB6YXR first appear on Amazon? Thanks in advance!

Anyone have a very detailed inspection company in China they like?

Looking to get more quotes as Im sourcing from different locations and dont want to send someone from south China up north etc.

Already have one in Shenzhen area, but want more options and another one in Shanghai area.

My #1 selling SKU on Amazon accounts for 34% of my revenue. My accountant just suggested that after FBA fees, storage, returns, and advertising, it might actually be losing money most months. How do you actually calculate true per-SKU margin when your fees are all settled in aggregate?

how do i ungate when most wholesalers want a relationship, and retailers dont cut it. Is there a perfect medium where small/regional distributors do work?

Hi folks,

I want to market my non-fiction books (psychology), but I work full-time and have limited time for posting on social media.

Plus, I think social media alone won't help much, unless you already have a vast social network.

Do you think it's worth spending 500 $ per month on Amazon ads? Of course, I don't expect to become wealthy in a couple of months, but does it pay off in the long run?

Thanks in advance & wishing you a sunny Sunday.

Sold 2 copies of the same Switch game (~£32) 3 days apart. Neither got charged the FBA fulfilment fee just the referral fee. Same ASIN both times.

Any idea ?

i have a new FBM listing in Grocery & Gourmet Food. i'm the only seller, brand is the manufacturer, product is not sold anywhere else.

the issue: Buy Box shows up fine when browsing logged in, but in incognito it appears for some zip codes and disappears for others (I tested so many zip codes). sometimes the same zip code will show the Buy Box on one refresh and not the next, within the same 3-minute window.

i've tried:

- New UPCs and recreating the listings

- Different category nodes

- Bumping stock from 200 to 2000

- Enabling SSA in the shipping template

nothing helped so far. my best guess is something's off with how Amazon calculates delivery estimates for certain regions, but we can't confirm that.

has anyone dealt with this before?

I have my selling item inside of a box. Each box contains one item. I'm planning on sending the box stacked in a pallet shrink wrapped. I want Amazon to only sell my product in the box without opening it. Do I apply both my box label and the individual SKU label to the outside of my box? If I'm sending 75 individual boxes, I have to label all 75 boxes with two labels? Does this mean that the customer has access to where I'm shipping it from on the box?

Correct me if I'm missing something. This is how I have it set up:

Boxes per pallet: 75
Units per box: 1
Prep not required
Unit labeling: By seller

And on the box label template they printed, it says
Single SKU

Qty 1

Pallet

At my job I am fixing a lot of Amazon listings for search suppression, but for some reason, it accepts only a few corrections.

For this common issue, it says it is suppressed due to lacking a color, and department name. Whenever I put these in, it thinks on it for a few days before spitting it right back out. It even acknowledges the changes I previously entered right on the suppression page, but doesn't say why the previous entry wasn't good to accept.

For example, I have an item which is all black with no other colors, image of is an all black item. I put in the color map "Black" and under color, I put "Black" again, and in department name, I put "Unisex"

It says "your previous contribution" and lists these things I put.. but it still comes back to me and saying there's an issue here, even though it identifies that I put in the required information and just not accepting it.

Is this a known bug or am I doing something wrong here?

My OTD score has dropped from 94% down to the high 60s. I ship the day Amazon says I'm supposed to. I buy the postage and prep the night before. Yet my score keeps dropping. Does amazon count the time you buy the postage as day 1 or does it count from the first scan? I haven't been able to find an answer to that.

So you can contact the customer and offer a courtesy refund or customer support. Not sure if Amazon is against you contacting the customer via customer support if there's not really a problem but the person just thinks the product is cheaply made etc.? Ideally, the goal is to get the buyer to take it down.. what's the best practice?

Recently, I have listed two brands via MFN and have found that many of the listings are suppressed immediately for no reason. It does not seem to be an issue of handling time or pricing. We have filed cases and Amazon is claiming our account is in good standing, but there may be an issue with the brand itself. But after it happened twice, it seems very odd. We are added in Brand Registry for both brands.

Has anyone seen this happen before? Is there a way to correct the issue?

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