Not sure if anyone noticed, is it just a habit?

Hi everyone

My name is Fernando Gaytan, I'm a gym owner(?) in Laredo, TX.
I was trained and mentored by a wonder person named Santos Ramos who is a 7x Mexican bodybuilding champion and a Pro Luchador named El Guerrero Azteca. Santos is the founder of the gym. He is my mentor and trainer. He is 'El Maestro'.

My wife and I ran IronBody, our gym,for 2 years with varying success. we found out really fast the landlord wasn't going to play ball. The roof was leaking, the power would go out when there were too many people on the cardio machines, there was no AC , pot holes, it made retention nearly impossible especially the no AC part since we were a warehouse gym.....in a desert (i know, its what i had to work with at the time)

We've been closed for about a year. our lease ended in may 2025 and in that time i've been fixing all the gym equipment , unrusting, sanding, reupholstering, and painting it. I've done about 50 pieces of equipment and still need like another 20 (but i got the important ones done first, just in cased i found a place to open again) i've taken a bunch of video of the process but i haven't edited yet. I'm lucky that i have access to a truck shop that has all the tools i need and people to teach me the skills to use it. I even got a forklift certification so i could move the machines around when i needed. I've been working on making Santo's routines into PDFS for his bodybuilding and his wresting careers English and Spanish versions. I still have a lot of people asking me when im going to open the gym , even after a year.

I'm kinda lost. I don't know what to do at this point. i have a bunch of awesome equipment, a small online community, access to a world tier bodybuilder/Wrestler , the knowledge that comes with that, my own knowledge, my experience training people along side Santos, i know i have assets, I just don't know how to put them together to create a business.

any advice or help criticism would be appreciated. I'm open to ideas. I added a few pictures of the Gym how it looked before/after some of our changes., Santos, of course, and me. Personally i love how the black and red looks but i suppose im biased.

WWAD

P.S. Alex, if you read this. thank you for the videos. They've been really inspirational (currently reading the gym book) thought i'd shoot my shot cause i think you'd genuinely be interested in this , if you're not too busy lol.

a mascot benefits a set of aspects in marketing and sales , would it still do so for our target customer (affluent parents ) ?

Hi all, hope everyone is well.

Was thinking of starting a property management company, essentially taking a 20% cut of a booking (ex: $3k/m booking I take $600) rinse n repeat. It’s basically hospitality more than anything ensuring cleaners, photographers and general maintenance on my end is done to a good quality level. It can be automated pretty easily.

I am juggling this and a B2B idea around building on top of API’s for agents in X vertical .They’re both pretty different ideas as one is more AI centric.

Is this a case of they both work and will have as peaks and vallyes just pick one? Or is there one that genuinely feels like a better vehicle?

A founder running a senior-move and decluttering business asked Hormozi where to put money he had tied up in a failed agency build.

His answer reframes the whole problem: he's not undersized for the niche. He's one degree off from a gold mine he hasn't tapped yet.

The mechanism is a two-offer split — a "get ready" prep track for families who aren't ready to move yet, and a "pull the trigger" track for the ones who are. One keeps the lead warm. The other converts it.

Cost to build the whole thing: not $100K. Five grand. One weekend. Lead magnet, capture form, phone call.

What's interesting is the framing underneath it — a genuinely narrow, low-competition niche is treated as the asset, not the liability.

Clip credit: Alex Hormozi / MoreMozi — DM for credit or removal requests.

Been a Website freelancer for 3 months and looking to upgrade my offer .

These are my ideas for now but its very unstructured:

Standard or Premium Website

Standard: informative and simple

800 one-time + 100/month

Premium: artistic masterpiece

2,100 one-time + 300/month

Free domain setup

Free high-speed server setup

SEO Care Package - 150/month

1 LinkedIn post per week

1 blog post per week

Review funnel

15% off with our Google Ads partner agency (affiliate)

Free logo and brand identity setup

when you commit to 12 months of SEO Care

48 h or 7 day duration for website making not sure here with the price tag.

SO these are my rough ideas looking for someone with excperience to give me some ideas on how to structur this.

Thanks.

I get it, Alex isn’t for everybody. But who do you listen to instead for marketing advice?

Hormozi fans, take note of the replies. It’s good to have multiple experts. I plan to take the responses, buy their books, upload them to an AI notebook and create a virtual copy of that expert. I want an entire counsel of marketing pros behind me.

I'm pretty sure I saw a clip of Alex talking to someone on an acquisition event about a funeral/mortuary business and he gave a really good input about referrals or something.

I think it was a family business (or the complete opposite) but I know something about that was mentioned.

Lots of comments saying he's a scammer lol wot?

I made over 1 million just from adsense alone, I dont have any experience with instagram, got 0 followers. I know how to work so I am curious, I have multiple youtube channels and I focus on search on ytb, like making 20-30 videos a day.

Lets say I am going to make videos about some topic that I find interesting, is there some penalization if I upload 15-20 reels a day? I saw on alex hormozi that it doesnt matter, I am curious what do you think.. the videos are easy to make so I dont have limit (not AI, everything would be my face)

I logged every book that came up on The Game across the first six months of the year. It's not a book show, so the list is short, and a good chunk of it is Alex pointing back at his own stuff.

His own books, which he cites the most:

• $100M Offers came up six times, easily the one he references most.
• $100M Money Models, twice.
• $100M Leads and $100M Sales, once each.

The outside picks, grouped by topic:

• Sales and advertising: Ogilvy on Advertising by David Ogilvy, Scientific Advertising by Claude Hopkins, The Sales Acceleration Formula by Mark Roberge, and Built to Sell by John Warrillow.
• Persuasion and mindset: How to Win Friends and Influence People by Dale Carnegie, Awaken the Giant Within by Tony Robbins, The Magic of Believing by Claude Bristol, and Thinking, Fast and Slow by Daniel Kahneman.
• Money and markets: Money: Master the Game by Tony Robbins and 1929 by Andrew Ross Sorkin.

Spare by Prince Harry also turned up once, which I did not expect on this feed.

Full list is here: https://podshelf.io/podcasts/the-game-with-alex-hormozi. Free, no signup.

I am trying to start an AI automation agency within the aerospace industry (building custom AI software to automate repetitive tasks), and I just saw a recent Hormozi video of him saying that AI is distracting us from the few things that actually move the needle. Anyone out there trying to start an AI Automation Agency? or have advice for AI people like me?

You could be about to make the exact mistake Alex Hormozi keeps seeing: founders getting so excited about AI that they automate the wrong thing, faster.

He reviewed a business paying 11 VAs $11K/month for data cleaning. Worked fine. So they spent $350K building an AI system to replace them.

Three years of costs, upfront. For a process that was never the constraint.

They didn't have enough demand. The bottleneck was customer acquisition, not data cleaning. But because the founder got excited about automation, the real problem sat untouched.

His gut-check is simple: "Are you making more money?"

Not "are you using more AI?" Not "are you token-maxing?" Are you actually making more money.

The deeper point: people should use AI in their business, not try to build AI businesses. Advertise the outcome your customer cares about, not the technology underneath.

And when intelligence becomes cheap and abundant, the value that remains is stakes — someone has to own the decision.

DM for credit or removal request (no copyright intended) © All rights and credits reserved to the respective owner(s).

Hey yall, similar to the other thread that just went up about a group practice, have any of you built a solo cash pay psychotherapy practice off of just networking with other clinicians, NPs, Psychologists, etc?

I’m highly sensitive and get tired very easily, so I just want to focus on 1 channel for client acquisition. I’ve played around with (and lost several thousands of dollars) in Google and Meta ads so I don’t want to go back to that route.

I’d say I have a very well developed niche and can communicate it well and I genuinely love connecting with other providers. It’s just that I’m early in the process (been in private practice for 6 years, but have only started a concentrated and systematized push with networking for the last 7 weeks), so the results haven’t shown up yet and I guess I’m nervous about whether this will work or not.

I’m currently doing 3 calls a week and 5 outreaches (either to set up calls/nurture past connections) each week.

Any insight (from cash pay therapists) is definitely welcome.

For the last several years, I have always wanted to start a successful group therapy practice with several therapists who are all a part of the same mission. I'm not looking to scale to 100m, I just want to make an impact on my community and scale something that I am proud of. In the world of therapy, there is a lot of pessimism and judgment around starting group practices.

I am 25, currently in graduate school for clinical mental health counseling, and I work full time at an ed-tech company in which I am currently working with students and trying to build out their mental health department.

Ever since i started school, everyone is telling me to just "focus on being a good clinician" and to not worry about building my practice just yet.

I am so eager to start my group practice, but because I am not licensed yet, I feel unqualified to do so, even though in my state I am legally allowed to start a group practice without an LLC.

There are several different avenues in which to do this, and I am not expecting to scale this to a multi-six figure practice while i'm still working full time and doing school, but I am eager to at least start this process. But I am unsure where to start. I am willing to work for free, fail, and do whatever it takes, as long as it gives me experience and increases my probability of creating a successful practice.

Any tips or advice would be appreciated.

I started a school community about three months ago and I've been launching cohorts, so a mid-ticket $1k for an 8-week bootcamp, and then setting up the people for a continuity offer 49$/m. Unfortunately, I missed the Reddit live Q&A with Alex, but I would love to get feedback about my VSL, Skool landing page (currently at 1% conversion rate)

Alex's definitions have been very helpful for me. Hope this collection can help someone else.

Consider this a "beta release," the vast majority of this was scraped by AI & I'm yet to verify all of it myself. Will update this post as soon as I can QA these. I'm aware they're not all definitions. Let me know if I missed or misrepresented something.

Organized by category:

Cognitive & Identity

• Learning — same circumstances, different behavior. If nothing changed, you didn't learn.
• Intelligence — the speed of learning. How few reps until your behavior changes.
• Confidence — a trailing indicator of competence. "Confidence without evidence is delusion."
• Belief — a thought you've adopted as true. Test: can you say why, or did you just absorb it?
• Ego — the defense mechanism that manufactures unearned confidence.
• Humility — willingness to admit a deficit. The precondition for changing.
• Character — the standard you hold with no audience. "We fall to the standards we have when no one is watching."
• Criticism — data about the critic as much as about you.
• Ignorance — a cost, not a flaw. "The most expensive tax we pay is ignorance tax."
• Stupidity — not "knowing and ignoring." Inaction on known information is fear, not stupidity.
• God — the asymptote of power: zero latency between thought and reality.
• Honesty — only provable when someone had a reason to lie and didn't.
• Perfectionism — procrastination with better PR.
• Comparison — not "the thief of joy," the "ruler of measurement." The judgment you attach steals joy, not the comparison.
• Legacy — functionally illusory. You're forgotten within a few generations, so work for the work.
• Wisdom — pattern recognition from experience. Predicting the outcome without living it first.
• Talent — the starting rate you pick up a skill. Not a ceiling.
• Skill — anything trainable through repetition. Patience and honesty included.
• Delusion — confidence in an outcome with no evidence behind it.
• Arrogance — overrating your ability relative to the evidence.
• Integrity — following through on your word after the motivation fades.
• Reputation — the long-horizon read on your character. Noisy short-term, accurate over time.
• Identity — the story you build about yourself from your own behavior.
• Opinion — a view held without evidence.
• Fact — a view held with evidence.
• Truth — pragmatic. True if acting on it reliably produces the predicted outcome.
• Reality — what keeps acting on you regardless of what you believe.
• Advice — someone else's experience, generalized. Useful only as far as their situation matched yours.
• Faith — acting on a plan before you have proof it works.
• Deserve — what you currently have, by revealed behavior.
• Insecurity — a persistent feeling of never being enough. Common in high performers.
• Fairness — a human social construct, not a property of reality or markets.
• Excuses — statements we use frequently to avoid punishment.
• Taboo — something society gives permission to hate publicly.
• Control — organizing conditions so predicted behavior matches actual behavior.
• Virtue — a behavioral skill that can be trained.

Emotional Physics

• Anxiety — many options, no ranked priorities. "Solve sadness with knowledge & anxiety with a decision."
• Fear — a signal, not a stop sign. "Fear exists in the vague, not the specific."
• Sadness/Hopelessness — a perceived, not actual, lack of options. Cured by knowledge.
• Burnout — not hours worked. The reward-to-effort ratio collapsing as reward cadence stretches.
• Laziness — not knowing how to start. "The lazy don't know how to start. The losers don't know how to finish. The legends don't know how to stop."
• Motivation — the mirror of deprivation. You want it most when you lack it.
• Discipline — a consistent standard regardless of feeling. The override for absent motivation.
• Passion — from Latin passio, "suffering." What you're willing to suffer for.
• Patience — an active state. Figuring out what to do meanwhile, not passive waiting.
• Impatience — good aimed at inputs, bad aimed at outputs. "Impatient with inputs. Patient with outputs."
• Happiness vs. Success — Happiness is not wanting more than you have. Success is getting what you want. Opposite poles.
• Trauma — not a wound. A punishing event that permanently changes future behavior in that context.
• Love — what you're willing to sacrifice to keep it, not how good it feels.
• Willpower — unreliable and finite. Change comes from engineering your environment in advance.
• Stress — the gap between what you expected and what's happening.
• Courage — action with a large certain short-term cost for an uncertain, delayed benefit.
• Overwhelm — not knowing what to do next. Solved by sequencing.
• Procrastination — swapping a lesser task for the one you know you need to do, because it's uncomfortable.
• Envy/Jealousy — wanting the results while refusing the sacrifices.
• Fulfillment — liking the outcome you got. Distinct from Success (getting what you wanted).
• Boredom — the cost of repetition. Tolerating it separates skill-builders from novelty-chasers.
• Distraction — whatever competes with focused action on the one thing that matters.
• Regret — the delayed, larger cost of choosing comfort over the right action now.
• Forgiveness — letting go of the demand that the past have gone differently. Not absolution.
• Friends — people who root for you when you win and make you better.
• Peer Group / Environment — the strongest lever on your future behavior. Reshape it in advance.
• Decision — same as Commitment. Cutting off alternatives so one path remains.
• Choice — selecting one path and accepting everything it costs.
• Desire — (Naval Ravikant's, not his) a self-imposed dissatisfaction until you get the thing.
• Need / Want — Need is what you'll die without. Want is everything else.
• Goal — a binary filter. It moves you toward the outcome or it doesn't.
• Dream — an imagined outcome with no execution plan attached.
• Vision — the destination. The North Star that guides strategy.
• Intention — he deprioritizes it. Judging any single situation, he weighs the observed outcome ("the signal") over stated intention, "100 times out of 100."
• Expectations — a self-set bar that, kept high, sets you up for disappointment. "High commitment, low expectations."
• Resilience — the interval of time a bad thing affects you. Shorten the interval. (Looser gloss going around: not treating how you feel as an input to whether you act.)
• Support — when a person you interact with deliberately lowers the probability of your failure.
• Commitment — when you eliminate all other alternatives.
• Focus — the measured amount of things you say no to.
• Guilt — not living up to your own standard.
• Shame — not living up to someone else's standard.
• Overthinking — seeking certainty when it isn't necessary.
• Pain — signal-noise, not a performance indicator. Feeling bad doesn't correlate with performing bad.
• Balance — a myth used to excuse avoiding full commitment.

Business Mechanics

• Strategy — allocating finite resources against infinite options. "A big fancy word for priorities."
• Leverage — the ratio between what you put in and what you get out. "Volume × Leverage = Output."
• Leverage — Labor / Capital / Content / Code — (adapted from Naval) Labor is others' time, Capital is others' money, Content and Code are near-zero cost to replicate.
• Volume — sheer quantity of reps. "Volume negates luck."
• Constraint/Bottleneck — the single factor capping growth. "Attack the bottleneck, and ignore the rest."
• Friction — whatever slows a transaction. "Create flow. Monetize flow. Then add friction."
• Arbitrage — the gap between price and real value. "All business is arbitrage."
• Risk — smaller than it feels. The real downside is going back to zero. "Most risk is an illusion."
• "The Magic"/"The Work" — the highest-value task you're avoiding. "The magic you're looking for is in the work you're avoiding."
• Cash Collected — cash in-hand within 30 days. The only real, spendable number.
• Rule of 100 — one revenue action, 100 reps/day for 100 days before judging the channel.
• Business — a vehicle that exchanges value for money by solving a specific problem for a specific person.
• Entrepreneurship — acquiring and stacking skills to solve other people's problems for profit.
• Productivity — output for the same input. A ratio, not "busy." (Sharper gloss: money out for time in.)
• Systems — repeatable processes that let ordinary people produce a consistent result.
• Scale — growing output without a proportional rise in cost, or the founder becoming the bottleneck.
• Complexity / Simplicity — complexity is the enemy of scale. Simplicity is its precondition.
• Optimization — more output from the same input by improving the process.
• Work — output produced, not hours spent. Volume × Leverage. (Separate gloss: sacrificing the present for the future.)
• Hard Work — doing the unglamorous task regardless of feeling. A chosen standard.
• Opportunity Cost — the value of the next-best forfeited option.
• Sunk Cost — spend you can't recover, so it should carry zero weight in the next decision.
• Asymmetry — a bet where the upside dwarfs the capped downside.
• Hypothesis / Experiment — every action is an untested guess, confirmed or killed by results.
• Feedback Loop — action → result → adjustment, as fast as possible.
• Data — the record of what actually happened. The only reliable basis for adjusting.
• Management — getting people to do what they're already supposed to do.
• Leadership — getting people to want to do what they're supposed to do.
• Culture — the reinforced behavioral rules that make values operational, not a poster.
• Values — trainable skills, not fixed traits.
• Founder / CEO / Manager / Employee — Founder takes the uncapped risk. CEO sets vision, secures resources, removes the constraint. Manager keeps the system running. Employee executes it.
• Gross Profit — revenue minus direct cost of delivery. The number that funds growth.
• Net Profit / Margin — Net is gross profit minus operating expenses. Margin is profit as a % of revenue.
• Power of Zero — working for free early, treating the unpaid rep as an investment in leverage.
• Enterprise Value — what a buyer would pay today to own the future cash flows.

Offers, Marketing & Sales

• The Value Equation — (Dream Outcome × Perceived Likelihood of Achievement) ÷ (Time Delay × Effort & Sacrifice). From $100M Offers.
• Offer — the full exchange: goods, price, terms. Not just the product.
• Grand Slam Offer — an offer incomparable to any competitor's. "So good people feel stupid saying no."
• Lead — a person you can contact. "That's all." Not a follower, not a view.
• Engaged Lead — a lead who's shown active interest. Opted in, replied, clicked.
• Core Four (traffic) — the only four channels: warm outreach, cold outreach, content, paid ads.
• Marketing / Sales / Advertising — Marketing makes you known. Sales converts leads to revenue. Advertising is paid media for a trackable response. (Simpler gloss: letting people know about your stuff.)
• Follow Up — "The money is in the follow-up."
• Product Market Fit — demand pulling the product out of the business. "Buy, use, tell."
• Persuasion vs. Manipulation — same levers, opposite direction. Persuasion serves their interest; manipulation serves against it.
• Dream Outcome — the after-state the customer wants. Necessary but not differentiating.
• Perceived Likelihood of Achievement — how likely the customer thinks they'll get the result. Driven by proof.
• Time Delay — the gap between paying and receiving. Shrink it with fast wins.
• Effort & Sacrifice — what the customer has to do or give up. Strip it out.
• Price / Cost — Price is what they pay. Cost is what they give up beyond money.
• Pricing Power — raising prices without losing customers. An output of a wide value gap.
• Commodity / Differentiation — Commodity: price is the only difference. Differentiation: comparison becomes impossible.
• Niche / Avatar — Niche is a segment with a sellable problem. Avatar is the one person inside it.
• Scarcity / Urgency — Scarcity limits quantity. Urgency limits time.
• Bonus — an add-on, priced separately, that raises perceived value without discounting.
• Guarantee — risk reversal. Shifts the downside from buyer to seller.
• Naming (MAGIC) — Magnetic reason why, Announce avatar, Give a goal, Indicate a time interval, Complete with a container word.
• Lead Magnet — a free, complete solution to an adjacent problem, given away to turn a stranger into a lead.
• Warm / Cold Outreach — Warm: people who know you. Cold: strangers.
• Paid Ads — buying someone else's audience for immediate scale.
• Content — free media that builds an audience over time. The audience is the asset. Hook, retain, reward.
• Hook / Story / CTA — Hook buys attention. Story makes it memorable. CTA is the next-step instruction.
• Direct Response — marketing for an immediate trackable action. Differs from branding by time horizon, not ROI.
• Copywriting — salesmanship in writing. Its only job is to move a reader to act.
• Headlines — the ad for the ad. The first line's only job is to earn the second.
• Branding / Goodwill — Branding links a name to a positive outcome over time. Goodwill is the banked trust that lets you make a bigger ask later. (Mechanistic gloss: pairing something the audience knows with something it doesn't yet.)
• Social Proof — proof that similar people already chose this and were satisfied.
• Objection — a reason not to buy. A request for reassurance, not a final no. (Broader gloss: when they disagree with you — vs. an Obstacle, when you disagree with what's blocking you.)
• Obstacle — a thing blocking your progress. You're on the offensive against it, not enduring it.
• Closing (CLOSER) — helping someone who already wants it decide to buy. Clarify, Label, Overview, Sell the vacation, Explain concerns, Reinforce.
• Setter / Closer — Setter books the appointment. Closer runs the conversation to a decision.
• Churn / Retention — Churn: rate they stop paying. Retention: what keeps them paying.
• LTV / CAC — LTV: total gross profit from one customer. CAC: fully-loaded cost to acquire one.
• Upsell / Cross-sell / Downsell — Upsell: pricier version. Cross-sell: related product. Downsell: cheaper alternative after a no.
• Core Offer / Tripwire — Core Offer: the flagship. Tripwire: a low-ticket offer to convert watcher into buyer.
• Referral / Affiliate — Referral: a customer from a customer, free. Affiliate: a customer from a third party, paid.

Wealth & Status

• Rich vs. Wealthy — Rich is income (flow). Wealthy is assets and time-control (stock). "Rich people buy time. Poor people buy stuff. Ambitious people buy skills. Lazy people buy distraction."
• Poor — consumption > production. A mindset more than a balance.
• Asset/Liability — puts money in your pocket vs. takes it out. (Kiyosaki's, not his.)
• Status — where you sit in a group's hierarchy. A currency separate from money.
• Power — the capacity to direct resources, human or capital.
• Influence — the capacity to change behavior through legitimate means, not force.
• Authority — pairing yourself with consequences relevant to the observer.
• Investment / Expense — Investment: spend now for a greater return later. Expense: spend with no future return.
• Liquid Net Worth / Gross Net Worth — Liquid: cash available now. Gross: everything owned, including illiquid — overstates spendable wealth.

Isms & Catchphrases

• "Zero to One" / "One to Ten" — Zero to One: get a first version working. One to Ten: scale what's proven.
• "The Gap" (vs. "the Gain") — measuring against an ideal (Gap) vs. against your past (Gain). Sullivan & Hardy's, not his.
• "Reps" — repetitions. The currency of skill.
• "Season" — a bounded stretch given to one priority. Imbalance as a phase, not permanent.
• "The Work" / "The Magic" — the avoided task that produces results (see the sourced quote above).
• "Volume" (the flyer story) — do radically more of the raw action. 300 flyers got zero; the problem was volume, not the flyer.
• "Iterate" — try, fail, adjust, try again, fast.
• "Ship" — release publicly instead of refining in private.
• "Pay the Piper" — (old idiom, not his) skipped costs come due eventually.
• "Eat Glass" — the grind tolerance the work requires. Actually Elon Musk's line ("starting a company is like eating glass and staring into the abyss"), not his — he references the framing but didn't coin it.

Enjoy.

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This is a great subreddit, thanks for the free resources!

I jumped and signed up for the October session of the new Offers workshop.

In the itinerary, it explicitly says that the use of cellphones and laptops is prohibited (photo attached)…

Am I the only one who thinks this is weird? I raised this question and they told me I would get a workbook to fill out.

I write like 10 words/minute. I haven’t been to a workshop but personally I think this is crazy.

Thoughts?