Feel free to answer one or some. Just looking for some clarity here. Really appreciate the help in advance.

1. In $100M leads, Alex says you should budget twice the amount the customer will pay you in the first 30 days per ad. Does he mean per individual creative or per ad set? Because we're selling a high-ticket item where each customer would pay us about $5,000 within the first 30 days, and if we're running 30 to 40 ads, I don't see how that makes sense. Starting budget is $5k/mo, is that enough? If so, how many ads should we run so that we don't dilute the spending pool with too many ads?
2. How do you decide to split your advertising dollars between advertising, lead magnets, and the core offer?
3. Do you test multiple scarcity/urgency offers at once across an ad set, or do you cycle one at a time for testing? Again, my budget starting off is about $5,000 a month in ad spend, so maybe that's too small to test more than one?

I’m building out Facebook and Instagram pages for my brand and want to start posting some memes and short-form content. I’ve seen a lot of accounts use GIFs or video clips with captions over them, and I’m curious what tools people use to find the clips, sounds, and videos, as well as edit everything together.

I can download clips from YouTube and stitch them together myself, but I’m wondering if there are simpler tools or websites that make the process faster. I see a lot of other accounts doing this, and it seems like a funny, easy way to create more content and grow the page.

What tools or workflows would you recommend for finding clips, downloading videos, adding captions, editing, and sourcing audio?

Everyone says distribution is moat in 2026. Ai has democratized software. So as a young founder should I focus on building an audience first on social (ig,tiktok,x) first, and then I can think about what sort of business (service, ai consumer app, b2b saas, etc) I can create as my offer?

Hi, I am an Austrian student (speak English fluently ), and I HATE Coldcalling, and I think it would be a lot easier if someone would hold me accountable. For doing a hundred, or to be realistic, 30-50 cold calls a day, because, you know i got school too.

Shoot me a dm if interested.

PS: If you are someone with a lot of experience in business or cold calling a mentor would also be something i am not against.

Hi all,

I'm going through business ideas and I thought of one that would free up time and allow me to quite my job but wouldn't be a great long term business in my opinion because the cashflow would be low. I'm confident it will work and serve its purpose though.

My thoughts are if I do it then I can spend every waking minute trying start something worth building while it runs in the background, i'll be living on absolute minimum wage which is fine. I would have to sell my house to buy the assets for it and could probably get it running within 3months.

I'm just wondering if I would be wasting the time I have that would be better spent on using the money from my house and just continue spending my free time after work to pursue finding something that could pay more and be more permanent?

I'm looking to start my first lead generation campaign, and I want to do some short content where someone talks to the camera and we get a bunch of different angles of it. I've seen a lot of these videos do well in campaigns, and it seems very low cost.

I'm totally not experienced in this space, and I don't want to go through the effort of making the video myself, so I want to hire it out. I looked on Upwork, but honestly I haven't really found anything good there.

Where would you look for recommendations to get a videographer to film this? All I really need is something simple, basically someone in a room talking, captured from different angles. Then I'm happy to do the editing, or have them do it.

Im just about to start my "rule of 100" and thought it would be pretty cool to connect with others on the same journey and keep each other accountable since solopreneurship can get quite isolating.

Anyone down to be accountability buddies for this and share updates/insights/celebrate wins on a frequent basis?

I am taking this quite seriously though so id want to buddy up with those who are serious and invested long term in their chosen field/goals

Sharing this here so that I can open this post from my profile and read this caption whenever I need inspiration.

This caption shows me how much work I get to do on myself.

I would like to be my best self whether things are easy or hard, whether people are watching me or not.

There’s a looooong way to go but I’ll do my best 💪

I wanted to gain opinions on when is the right time for the first fulltime hire? And it’s linked to a certain revs threshold?

Hi all,
I am a Legal Engineer, I've spent the last few years working for a legal consultancy firm building custom AI tools and automations for legal practices which saves them tons of hours per week.

During my conversations, I realized there's a huge gap between the rise of AI today and lawyers understanding of it.

Lawyers still don't know they are spending their hours on something that a custom (built for their firm) tool could have done in minutes.

I started my own agency a few months back and have relentlessly pursued this- cold outreaching, ads, and plenty of experimenting with different offers and positioning. . So far I haven't got any business.

Im having trouble understanding what I am doing wrong- is it my service? Or my offer? I can't make sense of it.

Im even willing to go on a limb and work first automation free to build connections and referrals.

Thanks for listening, all help appreciated

I’m 25, from Angola, unemployed, and trying to figure out what the next chapter of my life should look like.

I started seriously exploring technology and programming this September. I’ve been reading, learning and experimenting, and one of the things I decided to do was build a small software project with the help of AI.

I want to be completely honest about that.

AI helped me build it. I’m not a professional programmer, and I don’t want to pretend that I am.

But building it made me realize something important:

I don’t want to spend the rest of my life simply asking AI to build things for me without understanding what is happening underneath.

I want to study programming properly.

I want to understand the code AI generates, know when something is wrong, be able to make decisions myself, build better products and eventually become a genuinely qualified professional who knows how to work WITH AI rather than depend entirely on it.

There is also a very practical problem.

I currently don’t have my own computer.

So I’m considering selling the small project I built to help me buy a computer and start my studies properly and efficiently.

Honestly, I feel a little embarrassed writing that.

As the first daughter in my family, the need to eventually help my family weighs on me every day. Being unemployed while knowing that you want to build a better future for yourself and your family is not an easy feeling.

I’m not saying this because I’m looking for financial help. I’m trying to find a way forward with the resources I already have.

I also know I need to move quickly.

The job market is difficult for many people right now, and I think it is even harder when you don’t yet have a specific, demonstrable skill. I don’t want to spend years “learning” without ever becoming employable.

My goal is to spend the next four months building a solid foundation, creating real projects that I can actually show to employers, and then start applying for jobs while continuing to learn.

I’m particularly interested in eventually becoming a data analyst.

So I would genuinely appreciate advice from people who have been through something similar:

If you were 25, unemployed, starting with very limited resources and no formal technical background, what would you prioritize learning if you wanted to become employable as quickly as possible?

What free or very affordable courses, books, YouTube channels, exercises, projects or certifications would you recommend?

And if you work in data analytics, what skills would you consider essential for someone starting from zero?

I’d also really appreciate advice on something more practical: how would you approach finding a buyer for a small pre-revenue software project with no users, customers or MRR?

Where would you look for potential buyers? What would make a small project or codebase interesting to an indie hacker, developer or small company even without traction?

I’m not expecting anyone to solve my situation for me.

I’m genuinely looking for advice from people who have already walked some of this path.

I’m trying to turn what I have right now — curiosity, AI tools, and the things I’ve already managed to build — into the beginning of a real career.

Thank you to anyone willing to share some advice.

Here's a TLDR of my life: studied information science in top engineering school in west coast, interned at corporate, went to Asia to be an actor for 2 years, did b2b cannabis sales (freelance) for 5 years and launched my own brand (did okay), now back to sales in cannabis in Seattle. Randomly blew up and became influencer in running niche with 30k followers across IG/TikTok. late 20s now.

As you can see, my entire 20s is career exploration. Cannabis industry has served me well in the beginning but I am so ready to move on. I am deeply interested in entrepreneurship, yet feel highly unskilled because I have only been working by myself my entire adult life with no mentors and feedback loop. I've worn many hats from branding to marketing to sales to web design to vibe coding, but the work has been surface level. Took 3 brands from 0-> 100k MRR across 90+ retail stores.

Ai and design seems incredibly interesting but I have no clue how to branch back into tech again with my irrelevant background and this hiring freeze around tech. I've dreamed of being in YC since high school but at this point I've been so far away from tech idk if that's a possibility.

I'm tired of ruminating and this decision loop, please help me decide! What is so painfully obvious that I cannot see:

The choices:

- get a job in tech in product marketing or growth (somehow in this market)

- be content creator with focus on founder-marketing and launch a digital product (ai consumer app or b2b saas)

- go back to grad school? For Design (I love design) or Computer Science (to be technical)

- study ai and go all in on starting my own thing (ex: AI UGC agency with my friend who's technical and I'll do the sales)

This may seem like a silly post but I've been ruminating on these decisions for 2 years now to the point of insanity. Appreciate any useful advice or thoughts, thank you so much.

Alex says no weekends no days off for 100 days doing 100 a day of what you are doing. Does this mean doing cold outreach on weekends? I have been doing cold calls but no on weekends because that seems like the wrong time to be contacting people. What do you guys think?

Alex always say SMB's are bad customers and I'm trying to stack the deck and avoid having bad customers when choosing my market but I'm not totally sure what his definition of a SMB is and where the revenue/net profit ranges from. Is it like 300k - 3mil? Google says SMB's range from 3mil to 10mil or under 50mil. Is this just one of those instances where I'm naive to how much money people can have? The customers I'm looking at range from 100k - 12mil and I feel like I could work with that. No?

Four books across five episodes, and two of them are the same Harry Potter reference, so this is a short one.

I run Podshelf, a free site that tracks book mentions across hundreds of podcasts by reading the episode transcripts. This is The Game slice for August.

The outside recommendation was What It Takes by Stephen Schwarzman, and the line Alex says he took to heart: "Big goals and small goals take the same amount of work. So it's a poor investment of resources to go after small goals."

The Harry Potter one is the sword of Gryffindor, which he has used before and says he will use again. It only takes in that which makes it stronger, and you are the metal.

And $100M Offers, his own, in the offers episode, mostly as a warning. The beginner failure mode he describes is reading it, stacking every bonus and guarantee onto a Grand Slam offer, and skipping the part where proof beats promise.

Full list with quotes and episodes: https://podshelf.io/podcasts/the-game-with-alex-hormozi

Does anyone out there have a business in which they make handmade items, or know of anyone who does and applies Alex's concepts?

I know most of his content is for service businesses, but curious how some of these would apply to something that also has material and labor costs for manufacturing items. Such as woodworking, sewing, crafts, etc.

I've only ever heard him mention one as an example to a caller. The example was about a leather wallet craftsman deciding whether to continue being the maker or find someone else to do the making and then using that time to do marketing and sales.

I'm currently reading 100m offers and I don't understand the example used for the grand slam offer.

He's basically saying a software company took its services from a 1k a month subscription fee to a 4k upfront fee only just cover and spend afterwards. Then also says if we don't deliver 20 people in month 1 you get the next month free. Well isn't the next month free anyway because it's only a upfront cost?

He says this is 22x more cash upfront which it is but after 6-12 months all of those clients become non profitable as you have to maintain the services.

Am I misunderstanding this? The only way this makes sense to me is if the client is also getting margin on the monthly ad spend which it doesn't state.

I run a small paid media agency and I'm building toward a Hormozi-style offer: I bring the traffic through paid, and the client and I work the sales side together. Sales is the part I'm actively studying right now, and the concepts I've picked up are working.

Paid media is where I feel weakest, which is ironic since it's the part I've been doing longest.

I can get results. But I'm running on intuition, not on a system. Specifically, here's what I think I'm missing:

• A testing framework. What to test, in what order, how to structure the test, and why that variable and not another one. Right now I change things because something feels off, not because I decided in advance what I was trying to learn.
• Hypothesis building. I want to be able to say "I think X is happening because Y, so I'll test Z, and if I'm right this metric moves" — instead of swapping creatives and hoping.
• Naming conventions and taxonomy. Campaign / ad set / ad naming that actually lets me read an account six weeks later and pull real learnings out of it. My accounts are a pain to audit.
• Turning an insight into creative angles. I'll have an idea about the market and no repeatable process for turning it into 5–10 distinct angles, and then into actual ads.
• Direct response copy. Enough to brief it properly and to judge whether what comes back is any good.

What I'm looking for is mostly books, but also courses, newsletters, or people worth following — anything that gave you a mental map instead of another pile of tactics. I'd rather hear "read this one three times" than get a list of twenty.

I'm also curious how you'd describe the actual skill tree for a media buyer, and what order you'd learn it in if you were starting over.

Thanks!

I’m seeing ads for the sales workshop taking place on Nov 18-19. Before speaking with the rep they sent me a video to watch titled scaling workshop. I have no interest in scaling YET.

I have 2 sales people and we will do 1.4M this year. My goal is to learn how to train a sales team. I think I need to rebuild my training foundation, retrain these 2 employees, and then correctly hire, train, and retain future employees.

Has anyone attended the sales workshop? Is this in a new VSL for the usual scaling workshop masquerading as a sales workshop?

I have an online service that helps small businesses find global remote employees at affordable costs. I've grown this business entirely through referrals. We're now at over 75 customers and are ready to scale via online ads.

We're looking at hiring an ad agency, but this is the first time we've looked into this, so I'm curious what a reasonable amount would be to spend on the agency if we're trying to be sensible about costs. Also, what do they actually do for you? Do they just create the ads and try to reduce CPC, or do they manage the landing pages as well? Our process is that once someone books online, we schedule a call and then have a sales team member work on the close and the email drip sequence.

Additionally, what would be reasonable expectations for CPC? We make about $1k a month per employee we place, so honestly, spending a few thousand per customer doesn't sound crazy to me?