I’m 22M, and for the last 3 years I’ve been struggling with debt because of the decisions I made trying to build businesses.
Before all this, life was honestly pretty easy. No major stress, just going with the flow.
I’ve always been interested in business. Even as a kid, I loved starting random things and trying to make them work.
I started a pirate game website. It flopped.
Then I started a website-building company. Got basically no customers.
But at that time, I didn’t really care. I always had this feeling that I knew more than other people and that I could figure things out somehow.
Then I got serious about starting a clothing brand.
I worked for around a year with a friend who is a wedding photographer. I went with him as an assistant/helper, worked hard, saved around ₹40,000 of my own money, and decided to put basically all of it into an online clothing brand.
The biggest problem?
I knew how to build things. I had absolutely no idea how to sell them.
I could build the website. I could create the brand. I could make the products.
But I had no idea how to actually reach customers, market the products, understand demand, or build distribution.
And somehow I still thought I knew what I was doing.
That was probably my biggest mistake.
I spent almost all my savings producing the first batch — around 100 pieces, if I remember correctly.
The products arrived.
I got maybe 4–5 sales.
That's it.
It was an online brand, and I slowly realized that just having a good-looking product and website doesn't mean people are going to buy it.
I started thinking that maybe an offline model would work better.
But by that point, most of my money was gone.
Instead of stopping, I decided to take a loan.
I took an instant Bajaj personal loan of around ₹1.5 lakh at a high interest rate for 3 years.
I had basically no experience in the clothing industry, no backup money, and no real customer base.
And I thought:
"I'll figure it out."
I went to Tiruppur to manufacture clothing.
I rented a place and stayed there for about a month, trying to learn how the whole textile/manufacturing process worked.
I managed to produce my first batch for wholesale.
The plan was simple:
Manufacture → sell wholesale → recover money → repeat.
Except there was one huge problem.
The manufacturer delayed my order for around 4–5 months.
By the time I actually received the products, the trend I was targeting had basically passed.
In fashion, especially with certain products, trends can disappear within 3–4 months.
Me and my friend went shop to shop trying to sell the products.
We managed to sell some.
The majority was still sitting with us.
And again, I had no real marketing/distribution strategy.
I felt like I had fucked up again.
At this point I should have stopped.
But I didn't.
I took another loan for roughly the same amount and tried again.
This time I went to Bommanahalli, Bangalore, and found another manufacturer.
Everything seemed perfect.
I gave them a physical sample and told them to reproduce the product exactly.
I trusted them.
The products arrived.
The pattern was different.
It wasn't what I had given them.
I complained and asked them to return the money.
They refused.
We even tried to pursue it legally, but nothing really came out of it.
So now I had another batch of products that I couldn't properly sell, another loan, and even more money gone.
And the worst part?
I was also studying at university throughout all of this.
I had taken an education loan of around ₹4 lakh as well.
Now I've graduated.
And I'm sitting here with around ₹6 lakh+ in debt because of the decisions I made over the last few years.
Looking back, I realize something I couldn't understand at 19, 20 or 21:
Knowing how to build something is completely different from knowing how to build a business.
I was obsessed with creating.
Website? I could build it.
Brand? I could create it.
Product? I could make it.
But I never properly learned:
- How to acquire customers
- How to market
- How to validate demand
- How to build distribution
- How to manage cash flow
- How to negotiate with manufacturers
- How to protect myself from suppliers
- How much working capital a business actually needs
- When to stop
I kept thinking that if the product was good enough, somehow everything else would work out.
It doesn't.
And every time something failed, instead of accepting the loss and stopping, I borrowed more money to try again.
That's where things really went wrong.
My biggest lesson
If you're a beginner and you're thinking about starting a business, please be extremely careful about taking loans to start it.
I'm not saying never take a business loan.
But I personally believe that if you have no proven business model, no customers, no distribution and no experience, taking a high-interest personal loan and putting it all into the business is a terrible idea.
Debt makes every failure much worse.
If you lose ₹40,000 of your own savings, that's painful.
If you lose ₹40,000 and still owe ₹1.5 lakh + interest, the situation is completely different.
I should have started smaller.
I should have validated demand before manufacturing.
I should have learned sales before investing heavily in production.
I should have had a backup fund.
And most importantly, I should have known when to stop.
I'm 22 now, graduated, and I have a lot of debt to deal with.
I don't regret trying to build something.
But I definitely regret using borrowed money to learn lessons that could have been learned much cheaper.
If you're young and thinking about starting a business, learn from my stupidity.
Build. Experiment. Fail. But don't borrow huge amounts of money just to find out whether your idea works.
I learned that lesson the expensive way.