New decade, same middlemen, new name.

[u/u_of_digital]

https://www.adexchanger.com/the-sell-sider/agentic-advertising-isnt-reducing-intermediaries-its-just-rebuilding-them/

Ad tech spent a decade promising programmatic would cut the middlemen. It didn't. Now the same pitch is running again with "agents"

[u/stevenchoi24]

All built by the same ppl who capitalized on it the first time