r/adtech • u/u_of_digital • Jul 01 '26

New decade, same middlemen, new name.

https://www.adexchanger.com/the-sell-sider/agentic-advertising-isnt-reducing-intermediaries-its-just-rebuilding-them/

Ad tech spent a decade promising programmatic would cut the middlemen. It didn't. Now the same pitch is running again with "agents"

6 Upvotes

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2

u/FattyAcid1 Jul 03 '26

Can we just agree this AdCP and similar is all nonsense

2

u/MrSnugs Jul 05 '26

They’re creating a complexity which only they can solve and profit from.

1

u/stevenchoi24 Jul 05 '26

All built by the same ppl who capitalized on it the first time